Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

1Q 2017 Trendwatch

This must-attend quarterly event for credit union leaders covers performance trends, industry success stories, and areas of opportunity.

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Beyond Blaine: Retirement And Succession

In May 2016, industry maverick Jim Blaine announced his retirement from State Employees’ Credit Union. His successor, longtime SECU executive Mike Lord, was named soon after. In this ongoing series, CreditUnions.com details Blaine’s history with the credit union and the movement, how SECU arrived at a successor, and what’s next under Lord for the $30 billion institution.

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Credit Unions For Sale?

When member-owned financial cooperatives are sold in a merger that is really a fire sale, the benefit goes to the buyers, the selling board, and senior managers at the members’ expense.

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Credit Union Industry Commentary

3 Tips To Build A Winning Team

Professional sports team offer insight into how to support this critical element of success.
Industry Insights

3 Tips To Run Effective Board Meetings

An NCUA webinar series relays tools and tips from which all credit unions can benefit.
Industry Insights

Is Automated Automobile Disruption Less Than Five Years Away?

One report believes automated cars will be road ready by 2021. From then, the world will change fast.
Features

It’s Not A Branch, It’s A Learning Lab

Dupaco Community’s new branch concept combines interactive tellers, meaningful conversation, and fluid design to boost member satisfaction.

1Q 2017 Trendwatch

This must-attend quarterly event for credit union leaders covers performance trends, industry success stories, and areas of opportunity.
Credit Union Industry Commentary

Collaboration Is A Business, Not A Social Mission

Winning and collaborating are not mutually exclusive.
Features

Beyond Blaine: Retirement And Succession

In May 2016, industry maverick Jim Blaine announced his retirement from State Employees’ Credit Union. His successor, longtime SECU executive Mike Lord, was named soon ...
Credit Union Industry Commentary

Credit Unions For Sale?

When member-owned financial cooperatives are sold in a merger that is really a fire sale, the benefit goes to the buyers, the selling board, and ...
Credit Union Industry Commentary

How To Stop Exploiting Members In Mergers

There is an alternative approach to self-dealing credit union mergers that corrupt the ideals of member-owned financial cooperatives.
Features

Shruti Miyashiro On Leadership

The head of Orange County’s Credit Union talks leadership, mentors, and recruiting — and retaining — the best associates for her team.

Calling All CFOs

Unlock insights during Financial Performance Week on CreditUnions.com — data, analysis, and strategies to help credit union leaders interpret trends, manage balance sheets, and drive smarter growth.

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Membership And Annual Member Growth, 06.30.25

Member Momentum Is At A Crossroads

Member growth at U.S. credit unions is slowing, and credit unions are working to reignite growth, deepen engagement, and increase competitiveness amid shifting preferences and economic headwinds.

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