Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

Put Your Data Where Your Mouth Is

The much-publicized Google memo got me thinking. Finance is a traditionally male-dominated field. In credit union land, 51.4% of CEOs are female yet collectively manage only 18.5% of the industry’s assets.

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Credit Union Industry Commentary

Be That Unwavering Commodity

Reflections on what credit unions can do to build community and commitment — and re-create themselves along the way.
Industry Insights

How To Connect The Dots Between Wall Street And Main Street

Politics, advocacy, and impact rule the day at the Opportunity Finance Network’s 2017 conference.
Credit Union Industry Commentary

Put Your Data Where Your Mouth Is

The much-publicized Google memo got me thinking. Finance is a traditionally male-dominated field. In credit union land, 51.4% of CEOs are female yet collectively manage ...
Credit Union Industry Commentary

A Seat At The Table Or A Place On The Ark?

A CEO explains why his CUSO postponed its annual conference — aiding in hurricane recovery efforts and living cooperative ideals is just the beginning.
Industry Insights

How To Think Outside The Annual Review And Why It Takes A Village To Fight Fraud

Five can't-miss data points featured this week on CreditUnions.com.
Credit Union Industry Commentary

The 4 Challenges Of Board Governance (Part 2)

Each credit union needs to develop its own best practices for board governance, but there are some critical common themes.
Credit Union Industry Commentary

The 4 Challenges Of Board Governance (Part 1)

Each credit union needs to develop its own best practices for board governance, but there are some critical common themes.
Features

Judy Soules On Leadership

The CFO for One Credit Union in Vermont talks early lessons, inspiration, and hopes for the future.
Credit Union Industry Commentary

Caution: Disruption Ahead

It's no longer IF, but WHEN. Autonomous cars are coming. Are credit unions ready to respond?
Credit Union Industry Commentary

Credit Unions Are Stronger Than Ever

Eliminating barriers and connecting with members distinguishes credit unions from other financial institutions and makes the movement stronger than it’s ever been.
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