JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
How I Learned To Stop Worrying And Love The Co-Op
August 27, 2018
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Plus, four reasons other millennials have trouble doing the same.
2018 Tough Questions Series: Answering Tough Questions For Your Credit Union
August 14, 2018
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Jon Jeffreys, managing partner of Callahan & Associates explores the tough questions credit unions are beginning to ask themselves and what steps you can take to ensure relevancy.
Gender Parity In The Credit Union Industry
August 13, 2018
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As calls for gender parity grow louder, the credit union industry has already made large strides.
It’s Time To Make Your Credit Union A Lifestyle Brand
August 13, 2018
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Modern marketing connects on values, not stuff. Credit unions can do that by telling their story better.
Diana Dykstra On Leadership
August 13, 2018
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The president of the California and Nevada Credit Union League shares what drew her to the credit union movement and why she thinks more collaboration is a must-have for the future.
A Role For HSAs In Deposit Growth
August 13, 2018
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In a world of rising healthcare deductibles, one Keystone State cooperative is using health savings accounts to help members take control of their finances.
5 Small Loans That Make A Big Difference
August 6, 2018
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A loan doesn’t have to be massive to be mighty. These high-impact programs have an outsize effect on members and communities.
10 Strategic Questions, Raising Deposit Rates, And More
July 30, 2018
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Five can’t-miss data points this week on CreditUnions.com.
Is The Credit Union Movement Ambitious Enough?
July 30, 2018
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Credit unions are different, and better. Consumers are catching on, but market share indicates untapped opportunity awaits.
10 Questions That Keep Credit Union Leaders Up At Night (And What To Do About Them)
July 30, 2018
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Financial services move fast. These credit unions have discovered ways to move faster.
How I Learned To Stop Worrying And Love The Co-Op
Plus, four reasons other millennials have trouble doing the same.
2018 Tough Questions Series: Answering Tough Questions For Your Credit Union
Jon Jeffreys, managing partner of Callahan & Associates explores the tough questions credit unions are beginning to ask themselves and what steps you can take ...
Gender Parity In The Credit Union Industry
As calls for gender parity grow louder, the credit union industry has already made large strides.
Diana Dykstra On Leadership
The president of the California and Nevada Credit Union League shares what drew her to the credit union movement and why she thinks more collaboration ...
A Role For HSAs In Deposit Growth
In a world of rising healthcare deductibles, one Keystone State cooperative is using health savings accounts to help members take control of their finances.
5 Small Loans That Make A Big Difference
A loan doesn’t have to be massive to be mighty. These high-impact programs have an outsize effect on members and communities.
10 Strategic Questions, Raising Deposit Rates, And More
Five can’t-miss data points this week on CreditUnions.com.
Is The Credit Union Movement Ambitious Enough?
Credit unions are different, and better. Consumers are catching on, but market share indicates untapped opportunity awaits.
10 Questions That Keep Credit Union Leaders Up At Night (And What To Do About Them)
Financial services move fast. These credit unions have discovered ways to move faster.
Browse Topics
The Numbers Are Good. The Moment Is Hard.
William Hunt
Members are anxious about their financial futures, even as credit unions remain financially strong. Institutions that respond to this moment can make 2026 a turning point.
Wages Are Growing. Wallets Are Not.
Sherry Virden
Global events are flowing directly into household budgets, reshaping how credit union members save, borrow, and cope. Such trends don’t always show up in headline data.
Credit Unions Are Having A Margin Moment
Tony Waltrich
Credit unions are benefiting from a rare margin advantage as loans reprice slower than deposits. The question now is how institutions will use that strength to better serve members.
5 Takeaways From First Quarter Credit Union Performance Data
William Hunt
Inflation, war, and uncertain futures have reshaped members’ needs in 2026. What does credit union performance data from the first quarter of 2026 say about household budgets, inflation pressures, and more?
New Highs For Equity Markets Despite Iran And Oil Prices
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
New Graduates Face A Cautious Job-Hiring Landscape
Tony Waltrich
Today’s job market is shaped by skills based expectations, with employers slowing entry level hiring and placing greater emphasis on applied experience.
A Credit Union Journey Into Cryptocurrency And Stablecoins
Savana Morie
St. Cloud Financial is betting on digital assets to protect member relationships and future relevance. It’s picked up lessons for other leaders along the way.
Balancing Growth And Risk In Uncertain Lending Environments
Callahan & Associates
Traditional risk tools alone aren’t enough. Portfolio protection must evolve to meet members within the lending experience itself.
The Line Between Growth And Impact Was Blurry. Wright-Patt Decided To Redraw It.
Savana Morie
The Ohio cooperative is refining the role of its foundation to clarify what belongs within the credit union and what belongs under its charitable arm, strengthening focus and long term strategy for both.
Smarter Scheduling Delivers Faster Service And Lower Costs For 4Front Credit Union
Callahan & Associates
The credit union migrated its on-premises contact center and implemented workforce management software to maximize efficiency, minimize costs, and provide a better member experience.
It’s Time To Make Your Credit Union A Lifestyle Brand