Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

Ida Bowen On Leadership

What do boards want from CEOs? Ask Ida Bowen, who served on the board of Deepwater Industries Federal Credit Union before becoming its CEO.

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Callahan News

10 Credit Unions That Topped The Charts In Member Value In 1Q 2017

Callahan spotlights credit unions of all sizes that return the most value to members.
Credit Union Industry Commentary

It’s Good To Be A Credit Union

This financial cooperative decided to stake its future on hiring a new leader based on mission, credit union experience or not.
Features

Ida Bowen On Leadership

What do boards want from CEOs? Ask Ida Bowen, who served on the board of Deepwater Industries Federal Credit Union before becoming its CEO.
Features

Are You Working The Odds?

Greater Nevada shares seven changes it has made over the past decade that have helped it succeed, no matter how the dice roll.
Features

A Strategy To Borrow Responsibly And Save Sensibly

Freedom First’s microloan program helps low-income members build credit and a nest egg.
Credit Union Industry Commentary

A Sleight Of Hand At The NCUA

Something doesn't add up with the NCUA internal watchdog's report.
Credit Union Industry Commentary

Lessons Learned From The NCUA Budget

When the agency sets no measurable goals, it's hard for credit unions to hold it accountable.
Credit Union Industry Commentary

NCUA Shows Nobody The Money, Except For The Attorneys

The agency’s board ducks responsibility and shrouds in secrecy what’s happening with $3 billion in recoveries from the sellers of dubious private mortgage securities.
Industry Insights

It’s A Wrap: Money 20/20 Through A Credit Union Industry Lens

Financial tech trade show had big focus on increasing access to credit, both in rating risk and making lending fast and convenient.
Callahan News

These 10 Credit Unions Top The Charts In Member Value

In honor of International Credit Union Day, Callahan spotlights credit unions of all sizes that return the most value to members.

Calling All CFOs

Unlock insights during Financial Performance Week on CreditUnions.com — data, analysis, and strategies to help credit union leaders interpret trends, manage balance sheets, and drive smarter growth.

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Membership And Annual Member Growth, 06.30.25

Member Momentum Is At A Crossroads

Member growth at U.S. credit unions is slowing, and credit unions are working to reignite growth, deepen engagement, and increase competitiveness amid shifting preferences and economic headwinds.

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