JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
More Than Money: How Fort Knox FCU Makes A Community Impact
May 1, 2018
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Veterans programs, financial wellness, and food donation are three ways the Kentucky credit union serves its local citizens.
Best Of April 2018
April 30, 2018
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Based on April traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.
Financial Life Lessons, Gig Workers, And More
April 30, 2018
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Five can’t-miss data points this week on CreditUnions.com.
Life Lessons From Financial Education
April 30, 2018
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Oregon State Credit Union shares how it works to improve the lives of America’s consumers.
Spring Is Strategy Season
April 30, 2018
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The process of strategy requires year-long attention.
What I Learned From Volunteering With A Financial Literacy Organization
April 25, 2018
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Even with preparation, middle school students are surprised to see how tight real-life budgets can pull.
How To Create A Vibrant Culture
April 23, 2018
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To go along with a name change, this Illinois credit union shifted its overall culture.
A Vibrant Culture, Mortgages By The Numbers, And More
April 23, 2018
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Five can’t-miss data points this week on CreditUnions.com.
Credit Unions Celebrate Financial Literacy Month
April 17, 2018
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The #StopMoneyShaming campaign originating from Philadelphia is one example of the nationwide efforts the movement is leading.
What Would Musk Measure?
April 16, 2018
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Re-usable booster rockets deliver a powerful lesson about sustainability and strategic thought in the credit union space.
More Than Money: How Fort Knox FCU Makes A Community Impact
Veterans programs, financial wellness, and food donation are three ways the Kentucky credit union serves its local citizens.
Best Of April 2018
Based on April traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.
Financial Life Lessons, Gig Workers, And More
Five can’t-miss data points this week on CreditUnions.com.
Life Lessons From Financial Education
Oregon State Credit Union shares how it works to improve the lives of America’s consumers.
What I Learned From Volunteering With A Financial Literacy Organization
Even with preparation, middle school students are surprised to see how tight real-life budgets can pull.
How To Create A Vibrant Culture
To go along with a name change, this Illinois credit union shifted its overall culture.
A Vibrant Culture, Mortgages By The Numbers, And More
Five can’t-miss data points this week on CreditUnions.com.
Credit Unions Celebrate Financial Literacy Month
The #StopMoneyShaming campaign originating from Philadelphia is one example of the nationwide efforts the movement is leading.
What Would Musk Measure?
Re-usable booster rockets deliver a powerful lesson about sustainability and strategic thought in the credit union space.
Browse Topics
The Numbers Are Good. The Moment Is Hard.
William Hunt
Members are anxious about their financial futures, even as credit unions remain financially strong. Institutions that respond to this moment can make 2026 a turning point.
Wages Are Growing. Wallets Are Not.
Sherry Virden
Global events are flowing directly into household budgets, reshaping how credit union members save, borrow, and cope. Such trends don’t always show up in headline data.
Credit Unions Are Having A Margin Moment
Tony Waltrich
Credit unions are benefiting from a rare margin advantage as loans reprice slower than deposits. The question now is how institutions will use that strength to better serve members.
5 Takeaways From First Quarter Credit Union Performance Data
William Hunt
Inflation, war, and uncertain futures have reshaped members’ needs in 2026. What does credit union performance data from the first quarter of 2026 say about household budgets, inflation pressures, and more?
New Highs For Equity Markets Despite Iran And Oil Prices
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
New Graduates Face A Cautious Job-Hiring Landscape
Tony Waltrich
Today’s job market is shaped by skills based expectations, with employers slowing entry level hiring and placing greater emphasis on applied experience.
A Credit Union Journey Into Cryptocurrency And Stablecoins
Savana Morie
St. Cloud Financial is betting on digital assets to protect member relationships and future relevance. It’s picked up lessons for other leaders along the way.
Balancing Growth And Risk In Uncertain Lending Environments
Callahan & Associates
Traditional risk tools alone aren’t enough. Portfolio protection must evolve to meet members within the lending experience itself.
The Line Between Growth And Impact Was Blurry. Wright-Patt Decided To Redraw It.
Savana Morie
The Ohio cooperative is refining the role of its foundation to clarify what belongs within the credit union and what belongs under its charitable arm, strengthening focus and long term strategy for both.
Smarter Scheduling Delivers Faster Service And Lower Costs For 4Front Credit Union
Callahan & Associates
The credit union migrated its on-premises contact center and implemented workforce management software to maximize efficiency, minimize costs, and provide a better member experience.
Spring Is Strategy Season