JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
The Final Warning From Iowa
May 29, 2018
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Credit unions narrowly escaped taxation in the Hawkeye State, but other battles are underway, and the war is far from won.
Ag Lending, Sin City Saving, And More
May 21, 2018
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Five can’t-miss data points this week on CreditUnions.com.
CUbroadcast Highlights Standing Up For Financial Equality
May 21, 2018
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In episode No. 939, Callahan’s SVP Katy Slater discusses how credit unions can benefit by standing up for financial access and equality.
Secondary Capital At U.S. Credit Unions
May 21, 2018
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Secondary capital supports lending and financial services as well as buffers against the impact of potential losses. But how much do credit unions use it?
North Dakota Credit Unions Stand Out In The Field Of Ag Lending
May 21, 2018
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Roughrider cooperatives build on a tradition of personal service and expert knowledge to sow the seeds of lending success.
New Job Titles Reflect Important Aspirations
May 21, 2018
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Credit union title changes demonstrate the movement’s stance on member service.
How To Speak Credit Union
May 14, 2018
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The credit union industry is full of acronyms. Use this guide to learn the lingo.
How To Earn A Merit Badge In Financial Management
May 14, 2018
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A+ FCU partners with local Scout troops to teach young people how to take charge of their financial future.
The 3 Teams Of Credit Union Land
May 7, 2018
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A book about culture prompts deeper thinking about the importance of multiple teams in support of the movement.
2017 Credit Union Annual Report
May 2, 2018
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The seventh annual report shines a light on the industry’s impact in 2017, while offering insights into 2018 economic trends and strategic priorities.
Ag Lending, Sin City Saving, And More
Five can’t-miss data points this week on CreditUnions.com.
CUbroadcast Highlights Standing Up For Financial Equality
In episode No. 939, Callahan's SVP Katy Slater discusses how credit unions can benefit by standing up for financial access and equality.
Secondary Capital At U.S. Credit Unions
Secondary capital supports lending and financial services as well as buffers against the impact of potential losses. But how much do credit unions use it? ...
North Dakota Credit Unions Stand Out In The Field Of Ag Lending
Roughrider cooperatives build on a tradition of personal service and expert knowledge to sow the seeds of lending success.
New Job Titles Reflect Important Aspirations
Credit union title changes demonstrate the movement's stance on member service.
How To Speak Credit Union
The credit union industry is full of acronyms. Use this guide to learn the lingo.
How To Earn A Merit Badge In Financial Management
A+ FCU partners with local Scout troops to teach young people how to take charge of their financial future.
The 3 Teams Of Credit Union Land
A book about culture prompts deeper thinking about the importance of multiple teams in support of the movement.
2017 Credit Union Annual Report
The seventh annual report shines a light on the industry's impact in 2017, while offering insights into 2018 economic trends and strategic priorities.
Browse Topics
The Numbers Are Good. The Moment Is Hard.
William Hunt
Members are anxious about their financial futures, even as credit unions remain financially strong. Institutions that respond to this moment can make 2026 a turning point.
Wages Are Growing. Wallets Are Not.
Sherry Virden
Global events are flowing directly into household budgets, reshaping how credit union members save, borrow, and cope. Such trends don’t always show up in headline data.
Credit Unions Are Having A Margin Moment
Tony Waltrich
Credit unions are benefiting from a rare margin advantage as loans reprice slower than deposits. The question now is how institutions will use that strength to better serve members.
5 Takeaways From First Quarter Credit Union Performance Data
William Hunt
Inflation, war, and uncertain futures have reshaped members’ needs in 2026. What does credit union performance data from the first quarter of 2026 say about household budgets, inflation pressures, and more?
New Highs For Equity Markets Despite Iran And Oil Prices
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
New Graduates Face A Cautious Job-Hiring Landscape
Tony Waltrich
Today’s job market is shaped by skills based expectations, with employers slowing entry level hiring and placing greater emphasis on applied experience.
A Credit Union Journey Into Cryptocurrency And Stablecoins
Savana Morie
St. Cloud Financial is betting on digital assets to protect member relationships and future relevance. It’s picked up lessons for other leaders along the way.
Balancing Growth And Risk In Uncertain Lending Environments
Callahan & Associates
Traditional risk tools alone aren’t enough. Portfolio protection must evolve to meet members within the lending experience itself.
The Line Between Growth And Impact Was Blurry. Wright-Patt Decided To Redraw It.
Savana Morie
The Ohio cooperative is refining the role of its foundation to clarify what belongs within the credit union and what belongs under its charitable arm, strengthening focus and long term strategy for both.
Smarter Scheduling Delivers Faster Service And Lower Costs For 4Front Credit Union
Callahan & Associates
The credit union migrated its on-premises contact center and implemented workforce management software to maximize efficiency, minimize costs, and provide a better member experience.
The Final Warning From Iowa