Affordable Housing Isn’t About Business. It’s About People.
NOLA Firemen’s FCU helps members qualify for a mortgage in a state where poverty is high and insurance premiums are keeping many would-be borrowers out
Lending
Our Lending page is the spot for credit union strategies on product development, operations, and pricing.
Top Lending Articles
Midwestern Credit Unions Break New Ground With Auto Loans
Blaze, Consumers, and Interra credit unions pioneer a new path to liquidity under the guidance of Alloya Corporate.
7 Smart Loans For Life’s Big Moments
From funerals to education to gender-affirming care and beyond, credit unions are punching up the personal loan.
There’s More Than 1 Way To Make A Mortgage
February 12, 2024
No Comments
An inclusive approach to home loans at Honor Credit Union helps the cooperative confront inequality across Michigan.
5 Takeaways From Trendwatch 2023
February 9, 2024
No Comments
What might performance in 2023 mean for 2024?
24% Of Consumers Would Choose Local FIs For Credit Cards
February 5, 2024
No Comments
Smaller financial institutions can maximize their competitiveness by providing key features that cardholders value, including rewards programs and the ability to split payments.
Ready To Make The Most Of Today’s Lending Environment? Wright-Patt Credit Union Is.
February 5, 2024
No Comments
Interest rates and inflation meet member budgetary challenges, but this Ohio credit union has a plan for that.
Employee Discounts And Loan Perks At U.S. Credit Unions
February 5, 2024
No Comments
A new survey from Callahan & Associates sheds light on who’s offering discounts and which employees get them.
2024 Lending Outlook: Hopes, Fears, And Serving Members In The Year Ahead
February 5, 2024
No Comments
Forget the Beige Book — these credit union executives offer insights on what it will take to see green.
Indirect Delinquency Continues To Outpace Direct
January 29, 2024
No Comments
Loans sourced from third parties helped credit unions make up for plummeting originations and foot traffic during the COVID-19 pandemic, but the strategy has presented increased risk.
2024 Vendor Showcase
January 22, 2024
No Comments
Vendors break down the problems they solve and highlight what makes them stand out in a crowded industry.
Best Of 2023: Fostering Financially Strong Credit Unions
December 26, 2023
No Comments
From liquidity challenges to slowdowns in lending, new regulations and more, credit unions embraced uncertainty this year.
The Coverage Ratio Is Falling
December 4, 2023
No Comments
Delinquency is climbing back to historic norms, but if increases continue at the current rate, credit unions will need to bulk up provisions to properly fund the allowance account.
There’s More Than 1 Way To Make A Mortgage
An inclusive approach to home loans at Honor Credit Union helps the cooperative confront inequality across Michigan.
24% Of Consumers Would Choose Local FIs For Credit Cards
Smaller financial institutions can maximize their competitiveness by providing key features that cardholders value, including rewards programs and the ability to split payments.
Ready To Make The Most Of Today’s Lending Environment? Wright-Patt Credit Union Is.
Interest rates and inflation meet member budgetary challenges, but this Ohio credit union has a plan for that.
Employee Discounts And Loan Perks At U.S. Credit Unions
A new survey from Callahan & Associates sheds light on who’s offering discounts and which employees get them.
2024 Lending Outlook: Hopes, Fears, And Serving Members In The Year Ahead
Forget the Beige Book — these credit union executives offer insights on what it will take to see green.
Indirect Delinquency Continues To Outpace Direct
Loans sourced from third parties helped credit unions make up for plummeting originations and foot traffic during the COVID-19 pandemic, but the strategy has presented ...
2024 Vendor Showcase
Vendors break down the problems they solve and highlight what makes them stand out in a crowded industry.
Best Of 2023: Fostering Financially Strong Credit Unions
From liquidity challenges to slowdowns in lending, new regulations and more, credit unions embraced uncertainty this year.
The Coverage Ratio Is Falling
Delinquency is climbing back to historic norms, but if increases continue at the current rate, credit unions will need to bulk up provisions to properly ...
Browse Topics
Financial Market Jitters Escalate
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
Takeaways From Day 2 Of GAC
Aaron Passman
From macroeconomics to multiculturalism, the future of AI, and more, the second day of this year’s convention was packed with insights.
Takeaways From Day 1 Of GAC
Aaron Passman
From new attitudes to new ways of thinking about service delivery, here’s a look at the first day of the industry’s biggest event.
Credit Union Storytelling With A Mission Focus
Marc Rapport
Storytelling drives growth and loyalty at Navy Federal, where real member experiences become narratives that strengthen trust, reinforce value, and build lasting relationships.
How Lake Trust Turns Member Experiences Into Brand Strategy
Savana Morie
From where stories come from to how they’re produced and distributed, Lake Trust shares how authentic member narratives strengthen its brand and show what “positive impact” looks like in action.
How An Internal Storyteller Fuels Member Growth At Navy Federal
Marc Rapport
An expert in user experience turns complex problems and opportunities into narratives that guide leaders toward confident decisions and growth-focused investment.
At Ardent Credit Union, Deposits Are A ‘Slam Dunk’
Aaron Passman
The Philadelphia-area cooperative scores among rate-shopping members with a co-branded certificate that links savings returns to college basketball results.
The Strategic Case For Rethinking Credit Card Issuing
Callahan & Associates
The credit unions that will win the next decade of card growth are those that treat credit cards not as one time product launches but as dynamic ecosystems requiring continuous investment.
What Gen Z Is Really Looking For In A Credit Union
Callahan & Associates
Gen Z’s faith in traditional institutions gives credit unions a rich opportunity to serve as a key source of financial guidance.
What’s Job No. 2?
Aaron Passman
CreditUnions.com is all-in on growth and marketing this week, spotlighting real-world strategies that help cooperatives serve members for life, invest in people, expand their impact, and more.