Affordable Housing Isn’t About Business. It’s About People.
NOLA Firemen’s FCU helps members qualify for a mortgage in a state where poverty is high and insurance premiums are keeping many would-be borrowers out
Lending
Our Lending page is the spot for credit union strategies on product development, operations, and pricing.
Top Lending Articles
Midwestern Credit Unions Break New Ground With Auto Loans
Blaze, Consumers, and Interra credit unions pioneer a new path to liquidity under the guidance of Alloya Corporate.
7 Smart Loans For Life’s Big Moments
From funerals to education to gender-affirming care and beyond, credit unions are punching up the personal loan.
A Shariah-Compliant Path To Homeownership
July 28, 2025
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A Maine credit union partners with a national provider of Islamic home financing to serve Muslim-Americans seeking homeownership
Growing Your Loan Portfolio in an Uncertain Rate Environment
July 23, 2025
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Join us for an insightful webinar designed specifically for credit union leaders. Uncertainty around loan rates continues to create a dynamic lending environment but the competition for loan opportunities is beginning to heat up. The majority of consumers would prefer to take out a loan with their primary credit union, but the importance of low
The Power of the Consumer in Today’s Environment
June 25, 2025
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Come learn from Ari Schlusselberg and Rich Kao, two experts in banking and credit, as they explore how credit unions can add yield without taking on too much risk.
3 Ways The Balance Sheet Is Adjusting To New Borrowing Habits
June 23, 2025
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Consumers are adjusting their financing habits to the new economy, and as economic realities shift, members are rethinking how — and where — they access credit.
Credit Union Asset Quality In 1Q 2025
June 23, 2025
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Delinquency and charge-offs have largely plateaued from last year. Encouragingly, many products improved compared to the previous quarter.
Quarterly Market Snapshot And Two-Year Financial Statement (1Q 2025)
June 18, 2025
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Quarterly performance reports from Callahan & Associates highlight important metrics from across the credit union industry. Comparing top-level performance and digging into the financial statement has never been easier.
Tracy Verner Is Breaking Barriers In St. Louis Finance
June 16, 2025
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The community development manager at Alltru FCU turned in her barbells for bank accounts and is building access one account at a time.
Is It Time To Rethink In-House Collections? Strategic Considerations For Financial Institutions.
June 16, 2025
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Rising costs, limited staffing and evolving compliance expectations are pushing leaders to reevaluate how and who should handle collections.
What Can Credit Unions Learn From Rocket Mortgage?
June 2, 2025
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The mortgage lender’s latest ad isn’t just smart marketing; it’s a challenge to credit unions to step up their storytelling game and connect with members on a deeper, more emotional level.
5 Mortgage Must-Reads That Still Move The Market
June 2, 2025
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To celebrate Mortgage Week, CreditUnions.com revisits a curated selection of strategic blueprints, marketing inspiration, and operational playbooks that deserve another moment in the spotlight.
A Shariah-Compliant Path To Homeownership
A Maine credit union partners with a national provider of Islamic home financing to serve Muslim-Americans seeking homeownership
Growing Your Loan Portfolio in an Uncertain Rate Environment
Join us for an insightful webinar designed specifically for credit union leaders. Uncertainty around loan rates continues to create a dynamic lending environment but the ...
The Power of the Consumer in Today’s Environment
Come learn from Ari Schlusselberg and Rich Kao, two experts in banking and credit, as they explore how credit unions can add yield without taking on ...
3 Ways The Balance Sheet Is Adjusting To New Borrowing Habits
Consumers are adjusting their financing habits to the new economy, and as economic realities shift, members are rethinking how — and where — they access ...
Credit Union Asset Quality In 1Q 2025
Delinquency and charge-offs have largely plateaued from last year. Encouragingly, many products improved compared to the previous quarter.
Quarterly Market Snapshot And Two-Year Financial Statement (1Q 2025)
Quarterly performance reports from Callahan & Associates highlight important metrics from across the credit union industry. Comparing top-level performance and digging into the financial statement ...
Tracy Verner Is Breaking Barriers In St. Louis Finance
The community development manager at Alltru FCU turned in her barbells for bank accounts and is building access one account at a time.
Is It Time To Rethink In-House Collections? Strategic Considerations For Financial Institutions.
Rising costs, limited staffing and evolving compliance expectations are pushing leaders to reevaluate how and who should handle collections.
5 Mortgage Must-Reads That Still Move The Market
To celebrate Mortgage Week, CreditUnions.com revisits a curated selection of strategic blueprints, marketing inspiration, and operational playbooks that deserve another moment in the spotlight.
Browse Topics
Keep The Mortgage. Ditch The Fees.
Savana Morie
A rethink of closing costs, rate relief, and employer partnerships helped 7 17 Credit Union build an affordable housing mortgage program that works.
Home Is Where The Heart (And More) Is
Aaron Passman
Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.
3 Ways To Market For HELOC Success
Aaron Passman
Home equity lending is a winning option for credit unions in today’s mortgage environment. Learn how three different shops meet members’ needs.
Small House, Big Opportunity: 2 Takes On Manufactured Home Loans
Aaron Passman
Manufactured home loans can provide members access to affordable housing, including those in rural areas. Two credit unions share how they approach the niche product.
Mortgage Lending Is Back, But It Looks Different
Tony Waltrich
After a prolonged slowdown, signs of life are returning to mortgage lending. Growth is uneven, with first-time buyers and shifting rate dynamics driving activity in select segments.
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.
Insights From The Outside: Don Rositano
Marc Rapport
How a former Sam’s Club finance leader adapted his member-first mindset to a not-for-profit credit union.
What’s In A Name: Vice President Of History And Culture
Aaron Passman
How a unique role instills SchoolsFirst FCU’s future leaders with an appreciation for its past.
Growth Is A Mindset, But Success Is In The Contract
Callahan & Associates
Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.
Fraud Is Faster, Smarter, And Harder To Stop. Here’s How To.
Callahan & Associates
RKL offers insight, expertise, and experience to help fight off growing threats.
What Can Credit Unions Learn From Rocket Mortgage?