How 2 Marketing Teams Organize For Impact
The organizational structures for the marketing teams at 3Rivers FCU and Leaders Credit Union couldn’t be more different, but they share a common goal.
Marketing
The best place to learn about credit unions strategies like branding, PR, social media, and engagement to attract members!
Top Marketing Articles
7 Tips To Rebrand After A Major Merger
Practical tips from marketing pros for navigating brand integration, from aligning messaging and honoring legacy to building trust and more.
Every Credit Union Has A Member Story To Tell
The Member Story Project from Callahan & Associates invites credit unions to share their stories of member impact and celebrate how they change lives every
For These Credit Unions, Financial Wellness Starts At Home
August 26, 2024
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Jeanne D’Arc and Affinity Plus are driving financial wellness for staff with initiatives like emergency savings accounts and an employee-only branch.
Ask An Analyst: What Does The Data Say About Financial Wellness?
August 26, 2024
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Americans face challenges in retirement planning and rising debt. Credit unions can help them tackle that.
Millennials Are Driving Mortgage Growth At These Credit Unions
August 4, 2024
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Discover how Liberty FCU and Veridian Credit Union are successfully increasing mortgage portfolios with strategies tailored to Gen Z and millennials.
Langley FCU Offers Financial Refuge For Struggling Savers
July 28, 2024
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The Virginia cooperative bucks the CD trend with a high-rate savings product aimed at members who need help building budgetary resiliency.
Fortera Fights Against Generational Poverty
July 21, 2024
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The Fortera Foundation is breaking the cycle of generational poverty by providing essential resources and financial aid to single-parent students.
Geofencing Gets A Modern Makeover At Northern Credit Union
July 15, 2024
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Five years after launching a successful mortgage digital campaign, the New York-based credit union has expanded into other business areas.
Change Your Name. Blaze Your Trail.
July 15, 2024
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After two large Minnesota credit unions merged, staff set to work creating a new brand identity.
From The Gridiron To The Concert Hall, Credit Unions Are Redefining Sponsorships
July 15, 2024
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Three seasoned marketers share tips and tactics to turn everyday sponsorships into avenues for connection and prosperity.
Rebranding Takes A Post-Pandemic Hit
July 15, 2024
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Marketing spend is up since the onset of COVID-19, but fewer institutions are pursuing new identities, choosing instead to embrace familiarity.
Harnessing Predictive Analytics For Superior Member Personalization
July 11, 2024
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In this webinar, experts in data, product and marketing will demonstrate how predictive analytics can transform your member interactions and drive unparalleled satisfaction.
For These Credit Unions, Financial Wellness Starts At Home
Jeanne D’Arc and Affinity Plus are driving financial wellness for staff with initiatives like emergency savings accounts and an employee-only branch.
Ask An Analyst: What Does The Data Say About Financial Wellness?
Americans face challenges in retirement planning and rising debt. Credit unions can help them tackle that.
Millennials Are Driving Mortgage Growth At These Credit Unions
Discover how Liberty FCU and Veridian Credit Union are successfully increasing mortgage portfolios with strategies tailored to Gen Z and millennials.
Langley FCU Offers Financial Refuge For Struggling Savers
The Virginia cooperative bucks the CD trend with a high-rate savings product aimed at members who need help building budgetary resiliency.
Fortera Fights Against Generational Poverty
The Fortera Foundation is breaking the cycle of generational poverty by providing essential resources and financial aid to single-parent students.
Geofencing Gets A Modern Makeover At Northern Credit Union
Five years after launching a successful mortgage digital campaign, the New York-based credit union has expanded into other business areas.
Change Your Name. Blaze Your Trail.
After two large Minnesota credit unions merged, staff set to work creating a new brand identity.
From The Gridiron To The Concert Hall, Credit Unions Are Redefining Sponsorships
Three seasoned marketers share tips and tactics to turn everyday sponsorships into avenues for connection and prosperity.
Rebranding Takes A Post-Pandemic Hit
Marketing spend is up since the onset of COVID-19, but fewer institutions are pursuing new identities, choosing instead to embrace familiarity.
Harnessing Predictive Analytics For Superior Member Personalization
In this webinar, experts in data, product and marketing will demonstrate how predictive analytics can transform your member interactions and drive unparalleled satisfaction.
Browse Topics
The Callahan Guide To The 2026 Final Four
Tony Waltrich
What happens when credit union performance data meets March Madness? Callahan’s proprietary model breaks down state-level results to forecast who takes home the hardware.
A Rewards Program That Relies On Relationships, Not Usage
Savana Morie
Nuvision’s Added Advantage program tracks member engagement across the credit union, then rewards relationships through better pricing and other perks.
Innovations Financial Bets Big On Small Business Lending
Aaron Passman
CDFI grant funding helps the Florida cooperative offer microloans for small businesses after many banks pulled out of its market.
How Marine Credit Union Shifted Its Foundation From Siloed To Symbiotic
Savana Morie
By aligning governance, leadership, and day to day operations, Marine Credit Union transformed its foundation from a parallel operation into a visible extension of the credit union brand.
How Today’s Market Is Stress-Testing Credit Union And Bank Earnings Models
Andrew Lepczyk
Credit union and bank earnings reflect different business objectives. Those differences matter for how financial institutions serve their markets.
The Case For Marketing That Doesn’t Lead With The Credit Union
Savana Morie
Whitefish Credit Union barely mentions itself in its member stories. Instead, its high-quality video storytelling spotlights people, businesses, and communities, building trust, advocacy, and impact that don’t always show up in traditional ROI metrics.
Exit Interview: Deb Vollmer
Aaron Passman
The retired Langley FCU executive looks back on a career shaped by industry change, evolving leadership responsibility, and a constant focus on serving members first.
How Affinity FCU Became A Financial First Responder
Callahan & Associates
The New Jersey-New York metro credit union shares how a wellbeing-led strategy ensures members know where to turn first when life gets difficult.
Running With Scissors: The Bold Side Of Personalization
Callahan & Associates
To become skilled at personalization, credit unions must stop making assumptions about what resonates with members and start leveraging data to be sure.
A Short Guide To Compliance With The New Succession Planning Rule
Jennie Boden
Check all the right boxes while tying your credit union compliance efforts to strategy.