How 2 Marketing Teams Organize For Impact
The organizational structures for the marketing teams at 3Rivers FCU and Leaders Credit Union couldn’t be more different, but they share a common goal.
Marketing
The best place to learn about credit unions strategies like branding, PR, social media, and engagement to attract members!
Top Marketing Articles
7 Tips To Rebrand After A Major Merger
Practical tips from marketing pros for navigating brand integration, from aligning messaging and honoring legacy to building trust and more.
Every Credit Union Has A Member Story To Tell
The Member Story Project from Callahan & Associates invites credit unions to share their stories of member impact and celebrate how they change lives every
GreenState Foundation Invests In Data To Improve Its Community
July 1, 2024
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A partnership with United Ways of Iowa is uncovering insights about employed community members who struggle under limited assets and constrained income.
Student Lending: The Gateway To Lifelong Member Relationships
June 24, 2024
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Private student loans are a gateway to significant cross-selling opportunities that give credit unions the chance to build meaningful relationships that last a lifetime.
Rising Interest Rates Are Good For Something
June 17, 2024
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Revenue per member has soared despite an industrywide slowdown in membership growth.
The Future Of Finance And Credit Unions: A Seamless Integration Into Daily Life
June 17, 2024
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Discover what the future of finance holds at TruStage Discovery2024, the credit union industry’s largest virtual conference.
Get Inspired: 3 Mortgage Marketing Pages That Sell
June 3, 2024
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How a trio of credit unions from across the country are tackling a universally difficult housing market.
TDECU Raises The Game On NIL
May 20, 2024
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A new partnership gives the Texas-based credit union a broader reach for name, image, and licensing deals, providing access to some 600 university athletes.
5 Lessons For Mega Success With Microinfluencers
May 20, 2024
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Alliant Credit Union’s chief digital and marketing officer offers insights into how the Chicago-based institution has amplified its brand via online partnerships.
Like, Share, Comment: How Social Influencers Are Helping SF Fire Build Its Brand
May 20, 2024
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SF Fire reaches younger consumers through trusted local social media personalities.
The Art Of Selling On Social Media
May 20, 2024
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Credit unions are navigating regulatory compliance and setting guidelines to help mortgage, investment, and deposit teams gain more traction on social.
Help Members Make Sense Of Social Media Mayhem
May 20, 2024
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Online communities are rife with financial misinformation. Credit unions can help members — especially younger ones — sort the good intelligence from the bad.
GreenState Foundation Invests In Data To Improve Its Community
A partnership with United Ways of Iowa is uncovering insights about employed community members who struggle under limited assets and constrained income.
Student Lending: The Gateway To Lifelong Member Relationships
Private student loans are a gateway to significant cross-selling opportunities that give credit unions the chance to build meaningful relationships that last a lifetime.
Rising Interest Rates Are Good For Something
Revenue per member has soared despite an industrywide slowdown in membership growth.
The Future Of Finance And Credit Unions: A Seamless Integration Into Daily Life
Discover what the future of finance holds at TruStage Discovery2024, the credit union industry's largest virtual conference.
TDECU Raises The Game On NIL
A new partnership gives the Texas-based credit union a broader reach for name, image, and licensing deals, providing access to some 600 university athletes.
5 Lessons For Mega Success With Microinfluencers
Alliant Credit Union’s chief digital and marketing officer offers insights into how the Chicago-based institution has amplified its brand via online partnerships.
Like, Share, Comment: How Social Influencers Are Helping SF Fire Build Its Brand
SF Fire reaches younger consumers through trusted local social media personalities.
The Art Of Selling On Social Media
Credit unions are navigating regulatory compliance and setting guidelines to help mortgage, investment, and deposit teams gain more traction on social.
Help Members Make Sense Of Social Media Mayhem
Online communities are rife with financial misinformation. Credit unions can help members — especially younger ones — sort the good intelligence from the bad.
Browse Topics
Insights From The Outside: Don Rositano
Marc Rapport
How a former Sam’s Club finance leader adapted his member-first mindset to a not-for-profit credit union.
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.
What’s In A Name: Vice President Of History & Culture
Aaron Passman
How a unique role instills SchoolsFirst FCU’s future leaders with an appreciation for its past.
Growth Is A Mindset, But Success Is In The Contract
Callahan & Associates
Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.
Fraud Is Faster, Smarter, And Harder To Stop. Here’s How To.
Callahan & Associates
RKL offers insight, expertise, and experience to help fight off growing threats.
The Numbers Are Good. The Moment Is Hard.
William Hunt
Members are anxious about their financial futures, even as credit unions remain financially strong. Institutions that respond to this moment can make 2026 a turning point.
Wages Are Growing. Wallets Are Not.
Sherry Virden
Global events are flowing directly into household budgets, reshaping how credit union members save, borrow, and cope. Such trends don’t always show up in headline data.
Credit Unions Are Having A Margin Moment
Tony Waltrich
Credit unions are benefiting from a rare margin advantage as loans reprice slower than deposits. The question now is how institutions will use that strength to better serve members.
Where Have All The Members Gone?
Omar Shalabi
Membership growth is slowing, but financial activity is not. What does the modern financial relationship look like?
5 Takeaways From First Quarter Credit Union Performance Data
William Hunt
Inflation, war, and uncertain futures have reshaped members’ needs in 2026. What does credit union performance data from the first quarter of 2026 say about household budgets, inflation pressures, and more?
Get Inspired: 3 Mortgage Marketing Pages That Sell