Members

How To Build Lasting Ties With Young Members

Top-Level Takeaways Atomic Credit Union operates 58 student-run school branches. Graduated student-run branch members account for approximately 5% of total membership and 12% of digital transactions. The credit union’s average member age is 42 but aims to reduce that to 35. Growing new business among young adults is imperative for any financial institution. Credit unions

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CreditUnions.com 2022: Best Of Marketing

As we celebrate the holiday season, the office of Callahan & Associates will be closed Dec. 26 through Jan. 2. Enjoy this selection of the best of 2022, and we’ll see you in 2023.   Give The Gift Of Membership This Holiday Season Tinker FCU’s holiday promotion has become an annual tradition to boost membership

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Features

Exit Interview: Maurice Smith, Local Government FCU

A half-century of service hasn’t come completely to an end for this pioneer of credit union innovation and diversity.
Features

How To Help Members Stay Ahead Of Economic Headwinds

Sixty-five percent of members report trust as the reason they chose a credit union. Now, they’ll count on their credit union for help during challenging ...
Industry Insights

Is Indirect Lending Worth The Cost?

Pumping up membership via indirect loans can be beneficial, but the strategy has its downsides.
Features

Top 5 Reasons To Offer And Grow Private Student Loans In 2023

With post-pandemic college enrollment on the rise and inflationary pressures impacting family finances, 2023 offers a big opportunity for credit unions in private student lending.
Features

3 Ways To Measure For Better Marketing

Marketing leaders share one strategy they use to demonstrate the goals of the department and its value to the organization.
Features

Meet The Finalists For The 2023 Innovation Series: Digital

This year’s digital solutions provide inventive ways for credit unions to serve members.
Partner Perspectives

How Charitable Giving Impacts Member Satisfaction

As credit union members become more discerning, building a strong relationship becomes about more than marketing low fees and interest rates.
Features

How To Build Lasting Ties With Young Members

Top-Level Takeaways Atomic Credit Union operates 58 student-run school branches. Graduated student-run branch members account for approximately 5% of total membership and 12% of digital ...
Features

CreditUnions.com 2022: Best Of Marketing

As we celebrate the holiday season, the office of Callahan & Associates will be closed Dec. 26 through Jan. 2. Enjoy this selection of the ...
Features

Elderly Financial Exploitation Is A Growing Problem. Here’s How To Help.

Two credit unions and their regulator share their experience and best practices as isolation and vulnerability take their toll.

5 Takeaways From Trendwatch

Credit unions posted record revenue in the third quarter thanks to large gains in loan and investment income, yet asset quality worsened as the industry braced for interest rate cuts.

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