U.S. Consumers Present A Mixed Bag Of Future Financial Sentiment
Recent studies reveal a slight uptick in optimism, but a growing share of Americans expect their finances to worsen during the next year.
Recent studies reveal a slight uptick in optimism, but a growing share of Americans expect their finances to worsen during the next year.
Those born before 1980 use digital wallets at a lower rate than younger consumers, but adoption levels are nearly equal across income levels.
With the academic year over, students across the country are moving into internships — some of those young workers will be the future of the industry.
To celebrate Mortgage Week, CreditUnions.com revisits a curated selection of strategic blueprints, marketing inspiration, and operational playbooks that deserve another moment in the spotlight.
How credit unions can leverage mortgage lending to deepen member engagement and drive long-term growth.
How EFCU Financial’s NIL strategy has progressed from mock negotiations to real relationships.
Set It & Forget It offers a low-barrier entrance to high-yield savings, helping members improve their savings habits.
The economy feels pretty bleak to young consumers, with homeownership seeming permanently out of reach. Some credit unions are taking steps to combat that pessimism.
A new YouGov study indicates only one-third of consumers expect to have enough money saved for retirement by age 65, and virtually no one is confident about their plans once they stop working.
A March 2024 study determined Buy Now, Pay Later tools are among the top features consumers want from their payments options.

Don’t stop reading because you think this is a love letter to Zohran Mamdani. It’s not about politics; it’s about connection and authenticity. His people-first campaign offers four lessons for credit unions on speaking with purpose and being heard.
Explore best practices to streamline service, inspire leadership engagement, and improve the member experience.

Member growth is slowing. What can credit unions do about it? Callahan experts explore how purpose and financial wellbeing might be the key to sustainable member growth.

Futureproof your credit union. Learn how ASAPP Financial Technology’s bank.io OXP | Omnichannel Experience Platform supports credit unions as they compete against direct-to-consumer fintechs.

Choosing the right credit union core technology provider helps members, employees, and the credit union thrive.

When Erling Amundson made the jump from Fortune 500s to Langley Federal Credit Union, he brought a knack for member service and systems that listen, learn, and evolve.

Credit unions improve the member experience through training, bilingual service, and bold branch strategies. Explore three stories that show what it takes to connect.

How changing consumer behavior is redefining branches as community spaces for advice, education, and connection.

Increases in credit limits strengthen trust and loyalty; denials risk driving cardholders away.

Callahan & Associates provides an early look at quarterly performance results. Sneak a peek at the latest trends here.