Gen Y/Millennials

Blogs

U.S. Consumers Present A Mixed Bag Of Future Financial Sentiment

Recent studies reveal a slight uptick in optimism, but a growing share of Americans expect their finances to worsen during the next year.
Graph Of The Week

Digital Wallet Usage Skews Younger, But Becoming More Ubiquitous

Those born before 1980 use digital wallets at a lower rate than younger consumers, but adoption levels are nearly equal across income levels.
Features

From Internship To Credit Union Career

With the academic year over, students across the country are moving into internships — some of those young workers will be the future of the ...
Industry Insights

5 Mortgage Must-Reads That Still Move The Market

To celebrate Mortgage Week, CreditUnions.com revisits a curated selection of strategic blueprints, marketing inspiration, and operational playbooks that deserve another moment in the spotlight.
Partner Perspectives

Activate, Engage, And Grow: The Mortgage Strategy Credit Unions Can’t Ignore

How credit unions can leverage mortgage lending to deepen member engagement and drive long-term growth.
Features

Scouting Talent And Building Brand In Louisiana

How EFCU Financial’s NIL strategy has progressed from mock negotiations to real relationships.
Features

At One Tennessee Credit Union, A Little Saving Goes A Long Way

Set It & Forget It offers a low-barrier entrance to high-yield savings, helping members improve their savings habits.
Features

How To Help Gen Z Combat The ‘Vibecession’

The economy feels pretty bleak to young consumers, with homeownership seeming permanently out of reach. Some credit unions are taking steps to combat that pessimism.
Blogs

Americans Aren’t Ready For Retirement. Credit Unions Can Help.

A new YouGov study indicates only one-third of consumers expect to have enough money saved for retirement by age 65, and virtually no one is ...
Graph Of The Week

Members Want BNPL. How Will You Respond?

A March 2024 study determined Buy Now, Pay Later tools are among the top features consumers want from their payments options.

Calling All CFOs

Unlock insights during Financial Performance Week on CreditUnions.com — data, analysis, and strategies to help credit union leaders interpret trends, manage balance sheets, and drive smarter growth.

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Membership And Annual Member Growth, 06.30.25

Member Momentum Is At A Crossroads

Member growth at U.S. credit unions is slowing, and credit unions are working to reignite growth, deepen engagement, and increase competitiveness amid shifting preferences and economic headwinds.

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