5 Takeaways From Trendwatch 1Q 2025
With economic uncertainty on the horizon, credit union members are moving money into lower-term deposits and paying down debt, helping to boost margins and lower delinquency across the industry.
With economic uncertainty on the horizon, credit union members are moving money into lower-term deposits and paying down debt, helping to boost margins and lower delinquency across the industry.
With shares outpacing loans and indirect lending bringing in fewer members, credit unions focused on what they do best in the fourth quarter: serving core members.
With the Fed poised to continue cutting interest rates, the near-term outlook for the credit union earnings model is much more promising.
After adjusting to a new normal following a slew of rate increases, repricing opportunities could be on the horizon.
Credit unions posted record revenue in the third quarter thanks to large gains in loan and investment income, yet asset quality worsened as the industry braced for interest rate cuts.
Six data points showcase what’s happening in the larger economy that could direct credit union decision-making for the rest of the year.
A look at how broad economic trends are impacting the bottom line at credit unions.
TAPCO Credit Union boosted loan volumes with a campaign that put a new spin on a not-safe-for-work expression.
Dive into the performance trends that shaped the final quarter of the year, and learn how those metrics could impact the months ahead.
Cooperatives are using cash to meet rebounding loan demand and invest in higher-yielding securities and investments.
Roughly 80% of True Sky FCU members have used its free credit review service, which helps the cooperative deepen relationships while members improve their financial lives.
The Wyoming cooperative combines custom impact measurements with traditional KPIs to track progress on its 10-year strategic plan.
A recent executive orders kickstarted changes to retirement-savings plans. Credit unions can play a role in financial education to make sure members and employees are making the best choices for their personal financial wellness.
The Virginia-based institution hopes an Emerging Leaders program will help create a strong internal leadership pipeline. Its second cohort began its training in July.
The cost of returning to the classroom has increased more than 35% in the past decade, putting the pinch on parents and students alike.
The Tennessee cooperative is redefining wellness through Y-Fi @ Work, a free financial education program available to East Tennessee employers.
As students head back to campus this fall, the nation’s financial cooperatives jump to the head of the class with creative community partnerships, classroom-ready resources, and real financial support.
From TikTok tips to Buy Now Pay Later pitfalls, Gen Z is navigating a complex financial landscape shaped by economic uncertainty, digital innovation, and shifting priorities — test your knowledge of this nuanced generation in this interactive quiz.
Publix Employees FCU turns everyday moments into lasting financial impact. Through on-site support and a vibrant wellness program, the credit union is building trust, offering guidance, and forging financial confidence one associate at a time.
Ascend FCU’s senior vice president of marketing reflects on his entrance into the industry a year ago and what he’s looking forward to accomplishing in the next.