5 Takeaways From Trendwatch 2Q 2022
Macroeconomic shifts drove changes in member demand, which impacted top-level credit union metrics.
Macroeconomic shifts drove changes in member demand, which impacted top-level credit union metrics.
A new shared location with a popular cupcake shop has reversed the credit union’s fortunes in San Ramon, CA, where one branch is now serving members better than two were previously.
Strong loan growth combined with increased investment and fee income helped propel credit union net income during the first quarter.
United FCU offers support by reducing overdraft and NSF fees; Amplify flat-out eliminates them.
A focus on reining in costs and changing organizational culture have transformed the Ohio-based institution.
Credit union success on the balance sheet and income statement in the third quarter is creating new opportunities for future impact.
The lasting effects of the COVID-19 pandemic — and the national economic response to it — linger on credit union financial statements.
Credit union earnings rebounded toward the end of the year as industry players find a way to adapt their business models to a changing economic landscape.
Concerned with cooperative values and not stock prices, credit unions have sacrificed short-term earnings to bolster reserves and give members a break on fees.
Due to economic lockdowns and government relief efforts, in the second quarter financial institutions had to develop creative strategies to generate revenue.

Lower prices and better amenities are making pre-built homes an appealing option for credit unions looking to bolster their balance sheet and borrowers stymied by the affordable housing crisis.

Data from Vanguard shows retirement preparation declines with age, leaving no generation fully ready. The gap presents both a challenge and an opportunity for credit unions.

It’s not every day a technology leader takes over HR. Vantage West’s Rob Hoyle explains why the two disciplines are linked now more than ever.

Rising credit union benefit costs don’t have to remain a permanent operating burden.

Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.

From macroeconomics to multiculturalism, the future of AI, and more, the second day of this year’s convention was packed with insights.

From new attitudes to new ways of thinking about service delivery, here’s a look at the first day of the industry’s biggest event.

Storytelling drives growth and loyalty at Navy Federal, where real member experiences become narratives that strengthen trust, reinforce value, and build lasting relationships.

From where stories come from to how they’re produced and distributed, Lake Trust shares how authentic member narratives strengthen its brand and show what “positive impact” looks like in action.

An expert in user experience turns complex problems and opportunities into narratives that guide leaders toward confident decisions and growth-focused investment.