5 Takeaways From Trendwatch 2Q 2022
Macroeconomic shifts drove changes in member demand, which impacted top-level credit union metrics.
Macroeconomic shifts drove changes in member demand, which impacted top-level credit union metrics.
A new shared location with a popular cupcake shop has reversed the credit union’s fortunes in San Ramon, CA, where one branch is now serving members better than two were previously.
Strong loan growth combined with increased investment and fee income helped propel credit union net income during the first quarter.
United FCU offers support by reducing overdraft and NSF fees; Amplify flat-out eliminates them.
A focus on reining in costs and changing organizational culture have transformed the Ohio-based institution.
Credit union success on the balance sheet and income statement in the third quarter is creating new opportunities for future impact.
The lasting effects of the COVID-19 pandemic — and the national economic response to it — linger on credit union financial statements.
Credit union earnings rebounded toward the end of the year as industry players find a way to adapt their business models to a changing economic landscape.
Concerned with cooperative values and not stock prices, credit unions have sacrificed short-term earnings to bolster reserves and give members a break on fees.
Due to economic lockdowns and government relief efforts, in the second quarter financial institutions had to develop creative strategies to generate revenue.

Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.

RKL offers insight, expertise, and experience to help fight off growing threats.

Members are anxious about their financial futures, even as credit unions remain financially strong. Institutions that respond to this moment can make 2026 a turning point.

Global events are flowing directly into household budgets, reshaping how credit union members save, borrow, and cope. Such trends don’t always show up in headline data.

Credit unions are benefiting from a rare margin advantage as loans reprice slower than deposits. The question now is how institutions will use that strength to better serve members.

Membership growth is slowing, but financial activity is not. What does the modern financial relationship look like?

Inflation, war, and uncertain futures have reshaped members’ needs in 2026. What does credit union performance data from the first quarter of 2026 say about household budgets, inflation pressures, and more?

Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.

Today’s job market is shaped by skills based expectations, with employers slowing entry level hiring and placing greater emphasis on applied experience.

St. Cloud Financial is betting on digital assets to protect member relationships and future relevance. It’s picked up lessons for other leaders along the way.