Could EVs Help Credit Unions Lure Younger Members?
More than half of Americans younger than 50 say they would consider purchasing an electric vehicle. That’s an opportunity for credit unions.
More than half of Americans younger than 50 say they would consider purchasing an electric vehicle. That’s an opportunity for credit unions.
By offering financing options at the top of the funnel, lenders can influence purchasing decisions and establish themselves as trusted financial partners.
Following years of elevated output, lending returned to historic norms in 2023.
The right streamlined processes plus industry insight supports auto portfolio growth.
Interest rates and inflation meet member budgetary challenges, but this Ohio credit union has a plan for that.
Loans sourced from third parties helped credit unions make up for plummeting originations and foot traffic during the COVID-19 pandemic, but the strategy has presented increased risk.
Vendors break down the problems they solve and highlight what makes them stand out in a crowded industry.
An analysis of loan portfolios for credit unions with and without a low-income designation illustrates how consumers’ income levels impact borrowing.
Designations focused on serving members of modest means can lead to vastly different financial outcomes for credit unions.
Vehicles are beyond the reach of many consumers. Residual-based vehicle financing is one way to manage this quandary.

Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.

A rethink of closing costs, rate relief, and employer partnerships helped 7 17 Credit Union build an affordable housing mortgage program that works.

Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.

Home equity lending is a winning option for credit unions in today’s mortgage environment. Learn how three different shops meet members’ needs.

Manufactured home loans can provide members access to affordable housing, including those in rural areas. Two credit unions share how they approach the niche product.

After a prolonged slowdown, signs of life are returning to mortgage lending. Growth is uneven, with first-time buyers and shifting rate dynamics driving activity in select segments.

The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.

How a former Sam’s Club finance leader adapted his member-first mindset to a not-for-profit credit union.

How a novel role instills SchoolsFirst FCU’s future leaders with an appreciation for its past.

Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.