What’s In A Name: Chief Efficiency Officer
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line
Finance
Your hub to learn how credit unions manage assets and liabilities, boost non-interest income, improve efficiencies and productivity, and maximize returns.
Top Finance Articles
6 Lessons For Credit Unions From Craft Breweries
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
The K-Shaped Recovery And An Economy Divided
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
3 Takeaways From Trendwatch 4Q 2016
February 22, 2017
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Loans, member relationships, and sources of non-interest income. How did credit unions perform in fourth quarter?
Smart Money Plays Dumb
February 16, 2017
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Wall Street has fought the bull market for the past year, always looking for a better buying opportunity.
Lending By The Numbers (3Q 2016)
February 13, 2017
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Credit unions originated $343.6 billion through third quarter 2016 — that’s an all-time record. See which areas contributed to this double-digit year-over-year growth.
Indirect Lending At Year-End 2016
February 13, 2017
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Indirect loans are taking an ever-increasing share of the auto portfolio, but growth is not even across credit union location and size.
Will The Tweet Hit The Fan?
February 9, 2017
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The appeals court reviewing the president’s travel ban could render a decision before the week’s end.
How To Solidify Your ALM Strategy
February 6, 2017
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Five can’t-miss data points featured this week on CreditUnions.com.
Why Pioneer FCU Tops The Leader Boards In Share, Loan, And Member Growth
February 6, 2017
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The Idaho credit union uses marketing, deposit, lending, and ALM strategies to increase member value.
The Importance Of First Quarter Share Growth
February 6, 2017
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If credit unions continue on their current path, will they be able to fund future loans solely through share growth?
5 Tips To Evaluate Asset Liability Management
February 6, 2017
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Considerations to help any credit union assess its ALM policies, procedures, and management practices.
The Trump Impact
February 2, 2017
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Trump needs to start working on big issues and stay away from the petty stuff or he will destroy what is left of the goodwill in the markets.
3 Takeaways From Trendwatch 4Q 2016
Loans, member relationships, and sources of non-interest income. How did credit unions perform in fourth quarter?
Lending By The Numbers (3Q 2016)
Credit unions originated $343.6 billion through third quarter 2016 — that's an all-time record. See which areas contributed to this double-digit year-over-year growth.
Indirect Lending At Year-End 2016
Indirect loans are taking an ever-increasing share of the auto portfolio, but growth is not even across credit union location and size.
Will The Tweet Hit The Fan?
The appeals court reviewing the president's travel ban could render a decision before the week's end.
How To Solidify Your ALM Strategy
Five can't-miss data points featured this week on CreditUnions.com.
Why Pioneer FCU Tops The Leader Boards In Share, Loan, And Member Growth
The Idaho credit union uses marketing, deposit, lending, and ALM strategies to increase member value.
The Importance Of First Quarter Share Growth
If credit unions continue on their current path, will they be able to fund future loans solely through share growth?
5 Tips To Evaluate Asset Liability Management
Considerations to help any credit union assess its ALM policies, procedures, and management practices.
The Trump Impact
Trump needs to start working on big issues and stay away from the petty stuff or he will destroy what is left of the goodwill ...
Browse Topics
Credit Human Redefines ‘Green’ In The Heart Of Texas
Savana Morie
The credit union completed a three acre headquarters campus in 2021 that offers 52% more space while consuming a fraction of the resources. It’s a model of how cooperatives can lead on sustainability without sacrificing performance.
CDFIs By The Numbers
Omar Shalabi
CDFI credit unions might be fewer in number, but their impact reaches millions of members, and their footprint highlights how targeted mission can translate into broad, measurable reach.
Serving The Underserved Without Accepting Preventable Fraud Losses
Callahan & Associates
Preventable fraud losses quietly erode credit union margins. The difference between a 25% and 6% loss rate isn’t risk. It’s execution.
Inside An In-School Model That Links Classrooms With College And Careers
Savana Morie
Holy Rosary Credit Union has embedded itself into a local high school’s career and technical education program, offering scholarships, internships, and courses eligible for college credit.
6 Credit Union Executive Priorities For 2026
Jay Johnson
Credit union leaders want to know where peers are placing their focus. These six priorities reflect how leadership teams are responding to change with intention and clarity.
What’s Next For Credit Union Earnings?
Omar Shalabi
As margin support begins to fade, earnings performance is becoming more sensitive to revenue mix and harder to interpret through public reporting alone.
The Great Wealth Transfer Is Also A Relationship Transfer
Savana Morie
Harvard FCU combines digital estate planning with human financial guidance to support positive, proactive wealth transfer across generations.
The Lending Lag Is Real, And Here’s What Smaller Credit Unions Can Do About It
Callahan & Associates
Discover how small to midsize credit unions can weather the economic headwinds hitting their communities right now.
Fresh Risks For Financial Markets
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
What’s In A Name: AVP Of Member Insights
Aaron Passman
At Service Credit Union, Dave Widener connects data, strategy, and culture to shape better outcomes for members.
Smart Money Plays Dumb