What’s In A Name: Chief Efficiency Officer
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line
Finance
Your hub to learn how credit unions manage assets and liabilities, boost non-interest income, improve efficiencies and productivity, and maximize returns.
Top Finance Articles
6 Lessons For Credit Unions From Craft Breweries
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
The K-Shaped Recovery And An Economy Divided
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
The $10 Billion Threshold, 6 Earnings Ratios, And What’s Hot And Not
January 30, 2017
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Five can’t-miss data points featured this week on CreditUnions.com.
Bond Bulls Lose Battle But Not War
January 26, 2017
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Buyer demand for the 10-year is not what traders hoped for.
Callahan Is Taking Content To New (Data) Heights
January 25, 2017
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A new dynamic graphic display allows readers to compare their credit union’s performance against featured performance trends — all with a click of the button.
Speed Dating, McDonald’s, And Credit Union Products
January 19, 2017
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More options might seem like a good idea, but streamlined offerings also benefit both credit unions and their members.
A Problem With Geography
January 19, 2017
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U.S. employment might be nearing its maximum limit, but there are still pockets of unemployed workers around the country.
Arrowhead Credit Union: What Happens When Member-Owner Governance Is Removed From A Credit Union
January 11, 2017
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No credit union in America has come close to the bottom-line financial results of Arrowhead Credit Union’s 3.75% ROA for both 2011 and 2012.
An Opportunity For Real Return On The Corporate Credit Union Takeovers
January 11, 2017
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Co-Ops for Change is crowd-sourcing data on each corporate credit union’s portfolio that was taken to collateralize the NCUA Guaranteed Notes (NGN).
6 Ways To Say Yes To The Request
January 10, 2017
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In an increasingly competitive lending environment, these six practices are helping credit unions serve members better and make decisions quickly.
Getting off the Bench and Back into the Game
January 7, 2017
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A focus on low rates and balance transfer opportunities resonates with consumers looking to switch their credit card relationship in the wake of the CARD Act.
More Marketing. More Members. More Market Share.
January 7, 2017
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Credit unions have ramped up marketing efforts and are reaping the benefits.
The $10 Billion Threshold, 6 Earnings Ratios, And What’s Hot And Not
Five can't-miss data points featured this week on CreditUnions.com.
Callahan Is Taking Content To New (Data) Heights
A new dynamic graphic display allows readers to compare their credit union’s performance against featured performance trends — all with a click of the button.
Speed Dating, McDonald’s, And Credit Union Products
More options might seem like a good idea, but streamlined offerings also benefit both credit unions and their members.
A Problem With Geography
U.S. employment might be nearing its maximum limit, but there are still pockets of unemployed workers around the country.
Arrowhead Credit Union: What Happens When Member-Owner Governance Is Removed From A Credit Union
No credit union in America has come close to the bottom-line financial results of Arrowhead Credit Union’s 3.75% ROA for both 2011 and 2012.
An Opportunity For Real Return On The Corporate Credit Union Takeovers
Co-Ops for Change is crowd-sourcing data on each corporate credit union’s portfolio that was taken to collateralize the NCUA Guaranteed Notes (NGN).
6 Ways To Say Yes To The Request
In an increasingly competitive lending environment, these six practices are helping credit unions serve members better and make decisions quickly.
Getting off the Bench and Back into the Game
A focus on low rates and balance transfer opportunities resonates with consumers looking to switch their credit card relationship in the wake of the CARD ...
More Marketing. More Members. More Market Share.
Credit unions have ramped up marketing efforts and are reaping the benefits.
Browse Topics
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.
Insights From The Outside: Don Rositano
Marc Rapport
How a former Sam’s Club finance leader adapted his member-first mindset to a not-for-profit credit union.
What’s In A Name: Vice President Of History And Culture
Aaron Passman
How a unique role instills SchoolsFirst FCU’s future leaders with an appreciation for its past.
Growth Is A Mindset, But Success Is In The Contract
Callahan & Associates
Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.
Fraud Is Faster, Smarter, And Harder To Stop. Here’s How To.
Callahan & Associates
RKL offers insight, expertise, and experience to help fight off growing threats.
The Numbers Are Good. The Moment Is Hard.
William Hunt
Members are anxious about their financial futures, even as credit unions remain financially strong. Institutions that respond to this moment can make 2026 a turning point.
Wages Are Growing. Wallets Are Not.
Sherry Virden
Global events are flowing directly into household budgets, reshaping how credit union members save, borrow, and cope. Such trends don’t always show up in headline data.
Credit Unions Are Having A Margin Moment
Tony Waltrich
Credit unions are benefiting from a rare margin advantage as loans reprice slower than deposits. The question now is how institutions will use that strength to better serve members.
Where Have All The Members Gone?
Omar Shalabi
Membership growth is slowing, but financial activity is not. What does the modern financial relationship look like?
5 Takeaways From First Quarter Credit Union Performance Data
William Hunt
Inflation, war, and uncertain futures have reshaped members’ needs in 2026. What does credit union performance data from the first quarter of 2026 say about household budgets, inflation pressures, and more?
Bond Bulls Lose Battle But Not War