What’s In A Name: Chief Efficiency Officer
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line
Finance
Your hub to learn how credit unions manage assets and liabilities, boost non-interest income, improve efficiencies and productivity, and maximize returns.
Top Finance Articles
6 Lessons For Credit Unions From Craft Breweries
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
The K-Shaped Recovery And An Economy Divided
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
Will The Tweet Hit The Fan?
February 9, 2017
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The appeals court reviewing the president’s travel ban could render a decision before the week’s end.
How To Solidify Your ALM Strategy
February 6, 2017
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Five can’t-miss data points featured this week on CreditUnions.com.
Why Pioneer FCU Tops The Leader Boards In Share, Loan, And Member Growth
February 6, 2017
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The Idaho credit union uses marketing, deposit, lending, and ALM strategies to increase member value.
The Importance Of First Quarter Share Growth
February 6, 2017
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If credit unions continue on their current path, will they be able to fund future loans solely through share growth?
5 Tips To Evaluate Asset Liability Management
February 6, 2017
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Considerations to help any credit union assess its ALM policies, procedures, and management practices.
The Trump Impact
February 2, 2017
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Trump needs to start working on big issues and stay away from the petty stuff or he will destroy what is left of the goodwill in the markets.
Third Quarter 2016 Shares By The Numbers
February 1, 2017
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Share balances in third quarter increased at the fastest rate since fourth quarter 2009, but the loan-to-share ratio still grew.
Callahan Bowl XII: Data Predicts New England Patriots Dynasty Continues
February 1, 2017
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Though it’ll be a nail biter.
How To Cross $10 Billion And Keep On Going
January 30, 2017
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Amid planning for compliance and interchange hits, credit unions can count on a little help from their friends.
6 Small Earnings Ratios With A Large Impact On Credit Unions
January 30, 2017
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The national average for each of these six mighty metrics is less than 10 percentage points, but even a change of a few basis points can make a big difference to a credit union.
How To Solidify Your ALM Strategy
Five can't-miss data points featured this week on CreditUnions.com.
Why Pioneer FCU Tops The Leader Boards In Share, Loan, And Member Growth
The Idaho credit union uses marketing, deposit, lending, and ALM strategies to increase member value.
The Importance Of First Quarter Share Growth
If credit unions continue on their current path, will they be able to fund future loans solely through share growth?
5 Tips To Evaluate Asset Liability Management
Considerations to help any credit union assess its ALM policies, procedures, and management practices.
The Trump Impact
Trump needs to start working on big issues and stay away from the petty stuff or he will destroy what is left of the goodwill ...
Third Quarter 2016 Shares By The Numbers
Share balances in third quarter increased at the fastest rate since fourth quarter 2009, but the loan-to-share ratio still grew.
Callahan Bowl XII: Data Predicts New England Patriots Dynasty Continues
Though it’ll be a nail biter.
How To Cross $10 Billion And Keep On Going
Amid planning for compliance and interchange hits, credit unions can count on a little help from their friends.
6 Small Earnings Ratios With A Large Impact On Credit Unions
The national average for each of these six mighty metrics is less than 10 percentage points, but even a change of a few basis points ...
Browse Topics
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.
Insights From The Outside: Don Rositano
Marc Rapport
How a former Sam’s Club finance leader adapted his member-first mindset to a not-for-profit credit union.
What’s In A Name: Vice President Of History And Culture
Aaron Passman
How a unique role instills SchoolsFirst FCU’s future leaders with an appreciation for its past.
Growth Is A Mindset, But Success Is In The Contract
Callahan & Associates
Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.
Fraud Is Faster, Smarter, And Harder To Stop. Here’s How To.
Callahan & Associates
RKL offers insight, expertise, and experience to help fight off growing threats.
The Numbers Are Good. The Moment Is Hard.
William Hunt
Members are anxious about their financial futures, even as credit unions remain financially strong. Institutions that respond to this moment can make 2026 a turning point.
Wages Are Growing. Wallets Are Not.
Sherry Virden
Global events are flowing directly into household budgets, reshaping how credit union members save, borrow, and cope. Such trends don’t always show up in headline data.
Credit Unions Are Having A Margin Moment
Tony Waltrich
Credit unions are benefiting from a rare margin advantage as loans reprice slower than deposits. The question now is how institutions will use that strength to better serve members.
Where Have All The Members Gone?
Omar Shalabi
Membership growth is slowing, but financial activity is not. What does the modern financial relationship look like?
5 Takeaways From First Quarter Credit Union Performance Data
William Hunt
Inflation, war, and uncertain futures have reshaped members’ needs in 2026. What does credit union performance data from the first quarter of 2026 say about household budgets, inflation pressures, and more?
Will The Tweet Hit The Fan?