What’s In A Name: Chief Efficiency Officer
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line
Finance
Your hub to learn how credit unions manage assets and liabilities, boost non-interest income, improve efficiencies and productivity, and maximize returns.
Top Finance Articles
6 Lessons For Credit Unions From Craft Breweries
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
The K-Shaped Recovery And An Economy Divided
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
7 Common Barriers And Common Sense Solutions To Effective Project Management
August 16, 2016
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Common barriers and common sense solutions to help credit unions get ahead of the competition and get past those barriers to achieve the results they want.
Credit Unions Set A Record For Dollar Amount Originated
August 16, 2016
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Second quarter data shows industry real estate loan growth is strong, but lenders should take portfolio quality and state-level trends into consideration.
3 Must-Haves For Every Credit Union Annual Report
August 15, 2016
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As strategic planning season rolls in, consider what metrics will showcase the credit union to members, the board, and the community.
An Investment For A Texas Credit Union
August 12, 2016
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Generations FCU explains how it uses the investment portfolio as a vehicle that produces income in its own right.
Sink Or Swim?
August 11, 2016
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Although there are differences in bond rates around the world, they are all trading in the same direction.
2Q 2016 Drivers Of The Efficiency Ratio
August 11, 2016
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Like your golf score, your credit union’s efficiency ratio should be low.
A High-Yield Loyalty Program Builds Relationships And Deposits
August 8, 2016
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Rogue Credit Union beats the market and its peer averages with an ownership savings account.
How Firefighters First Credit Union Plans To Hit $1 Million In Net Income
August 8, 2016
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The Los Angeles-based credit union sees a bright future for its “non-punitive” insurance option.
How To Make A Buck
August 8, 2016
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Sure, credit unions are not-for-profit financial institutions, but that doesn’t mean they can exist without steady sources of income. See how credit unions are making money and deepening relationships this week on CreditUnions.com.
Lessons From A YouTube Series
August 1, 2016
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Arizona FCU puts a financial twist on “The Biggest Loser” with its “My Comeback” web series.
7 Common Barriers And Common Sense Solutions To Effective Project Management
Common barriers and common sense solutions to help credit unions get ahead of the competition and get past those barriers to achieve the results they ...
Credit Unions Set A Record For Dollar Amount Originated
Second quarter data shows industry real estate loan growth is strong, but lenders should take portfolio quality and state-level trends into consideration.
3 Must-Haves For Every Credit Union Annual Report
As strategic planning season rolls in, consider what metrics will showcase the credit union to members, the board, and the community.
An Investment For A Texas Credit Union
Generations FCU explains how it uses the investment portfolio as a vehicle that produces income in its own right.
2Q 2016 Drivers Of The Efficiency Ratio
Like your golf score, your credit union’s efficiency ratio should be low.
A High-Yield Loyalty Program Builds Relationships And Deposits
Rogue Credit Union beats the market and its peer averages with an ownership savings account.
How Firefighters First Credit Union Plans To Hit $1 Million In Net Income
The Los Angeles-based credit union sees a bright future for its “non-punitive” insurance option.
How To Make A Buck
Sure, credit unions are not-for-profit financial institutions, but that doesn't mean they can exist without steady sources of income. See how credit unions are making ...
Lessons From A YouTube Series
Arizona FCU puts a financial twist on “The Biggest Loser” with its “My Comeback” web series.
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Meet The Finalists For The 2026 Innovation Series: Data And Decision Intelligence
Callahan & Associates
This year’s finalists are reimagining how credit unions use data to boost service levels and improve efficiencies.
A New Product Playbook Is Driving Change At Premier Credit Union
Savana Morie
In order to adopt a more proactive strategy, the Iowa cooperative is using a dedicated product development team to promote visibility and follow-through from idea to launch.
Meet The Finalists For The 2026 Innovation Series: AI-Powered Member Experience
Callahan & Associates
This year’s finalists are reimagining how credit unions can use AI to combine cutting-edge technology with old-school member service.
When Members Don’t Turn To FIs, They Turn To Friends And Family
Andrew Lepczyk
Financial advice comes in many forms. How can credits union make sure they are the No. 1 choice for their members?
Meet The Finalists For The 2026 Innovation Series: Reimagining The Lending Experience
Callahan & Associates
This year’s finalists are uncovering new ways to harness the power of technology to improve and expand lending across the industry.
A Small Match Builds Big Emergency Savings At Lake Trust
Aaron Passman
A program to help staffers improve their savings skills generated more than $200,000 in deposits and helped change participants’ financial habits.
Credit Union Data Predicts Who Will Win Super Bowl 2026
Andrew Lepczyk
As Super Bowl LX nears, the Callahan Bowl prediction model says the Seahawks will see green en route to the Lombardi Trophy.
140 Million Reasons To Lend
Aaron Passman
Lending is evolving, and credit unions are adapting. This week, CreditUnions.com examines how shifting economic conditions are reshaping lending strategies.
Rethinking Auto Lending And The Choices Facing Credit Union Leaders
Callahan & Associates
Affordability pressures, extended loan terms, and shifting vehicle values are forcing institutions to look beyond familiar structures and reconsider how to balance risk and return.
What Credit Unions Can Do NOW To Launch And Expand Student Lending Programs
Callahan & Associates
Credit unions are uniquely well-positioned to guide members through uncertainty and fill essential funding gaps.
Sink Or Swim?