What’s In A Name: Chief Efficiency Officer
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line
Finance
Your hub to learn how credit unions manage assets and liabilities, boost non-interest income, improve efficiencies and productivity, and maximize returns.
Top Finance Articles
6 Lessons For Credit Unions From Craft Breweries
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
The K-Shaped Recovery And An Economy Divided
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
Making Predictions For The Big Game? Callahan Bowl XVII Can Help.
February 6, 2023
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A look at the lending performance of credit unions in Kansas City and Philadelphia offers a novel way to forecast the winner of this year’s big game.
Overdraft Fees Rose 18% In 2022. How Will This Impact Collections In 2023?
February 6, 2023
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Overdraft fees are an early warning sign of potential delinquency. Proactive communication is critical.
A Closer Look At 2022’s Loan Growth Surge
February 6, 2023
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Credit union lending boomed last year. What’s in store for this year?
Create Revenue Streams And Member Value With Property And Casualty Insurance
January 30, 2023
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Insurance can be a cost-effective way for credit unions to boost the bottom line while helping members protect themselves, their families, and their assets.
What’s Happening To Expenses And Revenue At U.S. Credit Unions?
January 23, 2023
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The gap between expenses and revenue is narrowing as revenue growth begins to catch up with operating expense growth.
The Calendar Turns On A Dreadful Year For Financial Markets
January 23, 2023
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Look beyond the headlines to discover the driving forces behind market trends and consider how they impact a credit union’s investment portfolio.
Are Credit Unions Heading Toward A Liquidity Crisis?
January 23, 2023
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Sluggish share growth, record loan demand, and mounting unrealized losses on investment securities are putting pressure on liquidity across the industry.
CDFI 2023- What Comes Next for CDFI Credit Unions
January 11, 2023
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This comprehensive webinar will cover critical information that CDFI credit unions will need to know in 2023
Maintaining A Competitive Edge During Auto Industry Inflation
January 9, 2023
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A high-quality portfolio protection insurance program will not only cover borrowers but also safeguard a credit union’s balance sheet.
How To Build Lasting Ties With Young Members
January 2, 2023
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Top-Level Takeaways Atomic Credit Union operates 58 student-run school branches. Graduated student-run branch members account for approximately 5% of total membership and 12% of digital transactions. The credit union’s average member age is 42 but aims to reduce that to 35. Growing new business among young adults is imperative for any financial institution. Credit unions
Making Predictions For The Big Game? Callahan Bowl XVII Can Help.
A look at the lending performance of credit unions in Kansas City and Philadelphia offers a novel way to forecast the winner of this year’s ...
Overdraft Fees Rose 18% In 2022. How Will This Impact Collections In 2023?
Overdraft fees are an early warning sign of potential delinquency. Proactive communication is critical.
A Closer Look At 2022’s Loan Growth Surge
Credit union lending boomed last year. What’s in store for this year?
Create Revenue Streams And Member Value With Property And Casualty Insurance
Insurance can be a cost-effective way for credit unions to boost the bottom line while helping members protect themselves, their families, and their assets.
What’s Happening To Expenses And Revenue At U.S. Credit Unions?
The gap between expenses and revenue is narrowing as revenue growth begins to catch up with operating expense growth.
The Calendar Turns On A Dreadful Year For Financial Markets
Look beyond the headlines to discover the driving forces behind market trends and consider how they impact a credit union’s investment portfolio.
Are Credit Unions Heading Toward A Liquidity Crisis?
Sluggish share growth, record loan demand, and mounting unrealized losses on investment securities are putting pressure on liquidity across the industry.
CDFI 2023- What Comes Next for CDFI Credit Unions
This comprehensive webinar will cover critical information that CDFI credit unions will need to know in 2023
Maintaining A Competitive Edge During Auto Industry Inflation
A high-quality portfolio protection insurance program will not only cover borrowers but also safeguard a credit union’s balance sheet.
How To Build Lasting Ties With Young Members
Top-Level Takeaways Atomic Credit Union operates 58 student-run school branches. Graduated student-run branch members account for approximately 5% of total membership and 12% of digital ...
Browse Topics
Takeaways From Day 1 Of GAC
Aaron Passman
From new attitudes to new ways of thinking about service delivery, here’s a look at the first day of the industry’s biggest event.
Credit Union Storytelling With A Mission Focus
Marc Rapport
Storytelling drives growth and loyalty at Navy Federal, where real member experiences become narratives that strengthen trust, reinforce value, and build lasting relationships.
How Lake Trust Turns Member Experiences Into Brand Strategy
Savana Morie
From where stories come from to how they’re produced and distributed, Lake Trust shares how authentic member narratives strengthen its brand and show what “positive impact” looks like in action.
How An Internal Storyteller Fuels Member Growth At Navy Federal
Marc Rapport
An expert in user experience turns complex problems and opportunities into narratives that guide leaders toward confident decisions and growth-focused investment.
At Ardent Credit Union, Deposits Are A ‘Slam Dunk’
Aaron Passman
The Philadelphia-area cooperative scores among rate-shopping members with a co-branded certificate that links savings returns to college basketball results.
The Strategic Case For Rethinking Credit Card Issuing
Callahan & Associates
The credit unions that will win the next decade of card growth are those that treat credit cards not as one time product launches but as dynamic ecosystems requiring continuous investment.
What Gen Z Is Really Looking For In A Credit Union
Callahan & Associates
Gen Z’s faith in traditional institutions gives credit unions a rich opportunity to serve as a key source of financial guidance.
What’s Job No. 2?
Aaron Passman
CreditUnions.com is all-in on growth and marketing this week, spotlighting real-world strategies that help cooperatives serve members for life, invest in people, expand their impact, and more.
Community Financial Institutions Need A New Playbook To Combat Scams
Callahan & Associates
Fraud is increasing and becoming more sophisticated – and it’s often not caught until it’s too late.
The Numbers That Matter Most To Credit Unions
Aaron Passman
A look at year-end performance trends reveals how earnings, affordability pressures, and asset quality are redefining the operating environment heading into 2026.