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Credit Union Industry Commentary

Economic Cycles Are Rarely A Straight Line

Look beyond the headlines to discover the driving forces behind market trends and consider how they impact a credit union’s investment portfolio.
Industry Insights

3 Takeaways From Trendwatch 2Q 2021

At second quarter, credit unions continue to guide the financial lives of their members as together they recover from the effects of the COVID-19 pandemic.

2Q21 Trendwatch

Learn about the credit union performance trends gathered from 2Q 2021 data.
Features

1 New Department. 3 New Products. 50% Loan Growth.

East Idaho Credit Union turned lemons into lemonade in the past 18 months to post some of the highest growth rates in one of the ...
Features

Tucson FCU’s New Take On CUSOs Includes A Chief Officer

Retiring CLO stays on to lead the cooperative’s new emphasis on credit union service organizations, including its own.
Features

A Balanced Scorecard A Decade In The Making

One of Pennsylvania’s largest credit unions ties organizational performance to financial incentive while keeping members’ needs top of mind.
Features

What’s In A Name: Sales Manager And Accountability Trainer

Laurie Flanders cleans up the reputation of "sales" by ensuring All In Federal Credit Union serves members as it works to meet goals.
Credit Union Industry Commentary

Have We Breached Peak Economic Growth?

Look beyond the headlines to discover the driving forces behind market trends and consider how they impact a credit union’s investment portfolio.
Features

What’s In A Name: Senior Member Insights Manager

Alliant’s Maura Ronayne uses business intelligence to help the credit union make intelligent business decisions from the member experience perspective.
Features

12 Ratios Every Marketing Manager Should Know (Part 4)

Key metrics to evaluate credit union marketing spend and bridge the gap between macro trends and micro performance.

Is Revenge Savings A Fad? Or A Financial Shift?

After years of post-pandemic splurges for the well-to-do and inflationary pain for the less well off, more Americans are shifting to a discipline of saving. Here’s what that means for members and how credit unions can turn the trend into opportunity.

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