What’s In A Name: Chief Efficiency Officer
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line
Finance
Your hub to learn how credit unions manage assets and liabilities, boost non-interest income, improve efficiencies and productivity, and maximize returns.
Top Finance Articles
6 Lessons For Credit Unions From Craft Breweries
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
The K-Shaped Recovery And An Economy Divided
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
Industry Performance: Macro (4Q21)
March 21, 2022
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The global economy was rebounding at the end of 2021. So, too, were U.S. credit unions. But tensions in Europe and increasingly high inflation projections suggest significant headwinds for 2022.
Is Your Credit Union Prepared for the CDFI Emergency Support and Minority Lending Grant?
March 16, 2022
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The Treasury has said it will be rolling out the long-awaited $1.75B Emergency Support and Minority Lending Program Grant funds in the spring of 2022. That’s over five times as much as the CDFI’s FY 2022 FA budget, and Spring is just a few weeks away… are you ready?
3 Investment Trends From The Fourth Quarter Of 2021
March 14, 2022
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Credit unions are positioning their balance sheets to deliver greater yields as investment and lending conditions adapt to a late-pandemic environment.
Kent Oram On Leadership
March 14, 2022
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The CEO of Idaho Central Credit Union, one of the fastest-growing credit unions in the country, shares insights on leading through change and planning for the future.
Heightened Uncertainty Weighs On Financial Markets
March 14, 2022
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Look beyond the headlines to discover the driving forces behind market trends and consider how they impact a credit union’s investment portfolio.
3 Roles That Take Business Intelligence To The Next Level
March 7, 2022
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There’s a new wave of titles that hints at a sea change in how credit unions use data.
5 Takeaways From 4Q 2021 Trendwatch
February 21, 2022
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How did credit unions wrap up 2021? Callahan & Associates has the inside story based on quarterly performance data.
4Q21 Trendwatch
February 16, 2022
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Learn about the credit union performance trends gathered from 4Q 2021 data.
Market Responds Negatively To Hawkish Fed Shift
February 14, 2022
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Look beyond the headlines to discover the driving forces behind market trends and consider how they impact a credit union’s investment portfolio.
How Being ‘Unapologetically Different’ Helped Buckeye State’s Turnaround
February 7, 2022
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A focus on reining in costs and changing organizational culture have transformed the Ohio-based institution.
Industry Performance: Macro (4Q21)
The global economy was rebounding at the end of 2021. So, too, were U.S. credit unions. But tensions in Europe and increasingly high inflation projections ...
Is Your Credit Union Prepared for the CDFI Emergency Support and Minority Lending Grant?
The Treasury has said it will be rolling out the long-awaited $1.75B Emergency Support and Minority Lending Program Grant funds in the spring of 2022. ...
3 Investment Trends From The Fourth Quarter Of 2021
Credit unions are positioning their balance sheets to deliver greater yields as investment and lending conditions adapt to a late-pandemic environment.
Kent Oram On Leadership
The CEO of Idaho Central Credit Union, one of the fastest-growing credit unions in the country, shares insights on leading through change and planning for ...
Heightened Uncertainty Weighs On Financial Markets
Look beyond the headlines to discover the driving forces behind market trends and consider how they impact a credit union’s investment portfolio.
3 Roles That Take Business Intelligence To The Next Level
There’s a new wave of titles that hints at a sea change in how credit unions use data.
5 Takeaways From 4Q 2021 Trendwatch
How did credit unions wrap up 2021? Callahan & Associates has the inside story based on quarterly performance data.
4Q21 Trendwatch
Learn about the credit union performance trends gathered from 4Q 2021 data.
Market Responds Negatively To Hawkish Fed Shift
Look beyond the headlines to discover the driving forces behind market trends and consider how they impact a credit union’s investment portfolio.
How Being ‘Unapologetically Different’ Helped Buckeye State’s Turnaround
A focus on reining in costs and changing organizational culture have transformed the Ohio-based institution.
Browse Topics
Takeaways From Day 1 Of GAC
Aaron Passman
From new attitudes to new ways of thinking about service delivery, here’s a look at the first day of the industry’s biggest event.
Credit Union Storytelling With A Mission Focus
Marc Rapport
Storytelling drives growth and loyalty at Navy Federal, where real member experiences become narratives that strengthen trust, reinforce value, and build lasting relationships.
How Lake Trust Turns Member Experiences Into Brand Strategy
Savana Morie
From where stories come from to how they’re produced and distributed, Lake Trust shares how authentic member narratives strengthen its brand and show what “positive impact” looks like in action.
How An Internal Storyteller Fuels Member Growth At Navy Federal
Marc Rapport
An expert in user experience turns complex problems and opportunities into narratives that guide leaders toward confident decisions and growth-focused investment.
At Ardent Credit Union, Deposits Are A ‘Slam Dunk’
Aaron Passman
The Philadelphia-area cooperative scores among rate-shopping members with a co-branded certificate that links savings returns to college basketball results.
The Strategic Case For Rethinking Credit Card Issuing
Callahan & Associates
The credit unions that will win the next decade of card growth are those that treat credit cards not as one time product launches but as dynamic ecosystems requiring continuous investment.
What Gen Z Is Really Looking For In A Credit Union
Callahan & Associates
Gen Z’s faith in traditional institutions gives credit unions a rich opportunity to serve as a key source of financial guidance.
What’s Job No. 2?
Aaron Passman
CreditUnions.com is all-in on growth and marketing this week, spotlighting real-world strategies that help cooperatives serve members for life, invest in people, expand their impact, and more.
Community Financial Institutions Need A New Playbook To Combat Scams
Callahan & Associates
Fraud is increasing and becoming more sophisticated – and it’s often not caught until it’s too late.
The Numbers That Matter Most To Credit Unions
Aaron Passman
A look at year-end performance trends reveals how earnings, affordability pressures, and asset quality are redefining the operating environment heading into 2026.