What’s In A Name: Chief Efficiency Officer
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line
Finance
Your hub to learn how credit unions manage assets and liabilities, boost non-interest income, improve efficiencies and productivity, and maximize returns.
Top Finance Articles
6 Lessons For Credit Unions From Craft Breweries
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
The K-Shaped Recovery And An Economy Divided
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
Credit Unions Have A Staffing Problem
January 17, 2022
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The U.S. labor shortage is wreaking havoc on businesses. How is it impacting credit unions, and what are they doing about it?
Fixed Income Portfolios Are Challenged
January 17, 2022
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Look beyond the headlines to discover the driving forces behind market trends and consider how they impact a credit union’s investment portfolio.
VSECU At-A-Glance
January 10, 2022
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Five graphs that dive into the financial performance of the Green Mountain State cooperative.
From Liquidity To Investments: Credit Unions Put Cash To Work
December 13, 2021
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Deposits jumped $35.0 billion during the third quarter, and credit unions adjusted their investment portfolios to take advantage of the changing yield curve.
3 Takeaways From Trendwatch 3Q 2021
November 15, 2021
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Credit union success on the balance sheet and income statement in the third quarter is creating new opportunities for future impact.
Inflation Becomes A Predominant Theme
November 15, 2021
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Look beyond the headlines to discover the driving forces behind market trends and consider how they impact a credit union’s investment portfolio.
3Q21 Trendwatch
November 9, 2021
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Learn about the credit union performance trends gathered from 3Q 2021 data.
Unifying the Member Experience: How to Operationalize Your Digital Onboarding Strategy
October 20, 2021
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We discuss how credit unions approach digital innovation and what they believe is critical for a strong digital onboarding strategy that builds sustainability and long-lasting growth.
The Gradual Shift To Policy Normalization Begins
October 18, 2021
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Look beyond the headlines to discover the driving forces behind market trends and consider how they impact a credit union’s investment portfolio.
4 Reasons Credit Unions Need To Train Front-Line Staff As Financial Counselors
October 13, 2021
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When all staff can recognize members’ financial challenges and make timely recommendations, you can improve your members’ financial lives and your credit union’s bottom line.
Credit Unions Have A Staffing Problem
The U.S. labor shortage is wreaking havoc on businesses. How is it impacting credit unions, and what are they doing about it?
Fixed Income Portfolios Are Challenged
Look beyond the headlines to discover the driving forces behind market trends and consider how they impact a credit union’s investment portfolio.
VSECU At-A-Glance
Five graphs that dive into the financial performance of the Green Mountain State cooperative.
From Liquidity To Investments: Credit Unions Put Cash To Work
Deposits jumped $35.0 billion during the third quarter, and credit unions adjusted their investment portfolios to take advantage of the changing yield curve.
3 Takeaways From Trendwatch 3Q 2021
Credit union success on the balance sheet and income statement in the third quarter is creating new opportunities for future impact.
3Q21 Trendwatch
Learn about the credit union performance trends gathered from 3Q 2021 data.
Unifying the Member Experience: How to Operationalize Your Digital Onboarding Strategy
We discuss how credit unions approach digital innovation and what they believe is critical for a strong digital onboarding strategy that builds sustainability and long-lasting ...
The Gradual Shift To Policy Normalization Begins
Look beyond the headlines to discover the driving forces behind market trends and consider how they impact a credit union’s investment portfolio.
4 Reasons Credit Unions Need To Train Front-Line Staff As Financial Counselors
When all staff can recognize members’ financial challenges and make timely recommendations, you can improve your members’ financial lives and your credit union’s bottom line.
Browse Topics
AI Adoption Is Growing. Are Credit Unions Keeping Pace?
Andrew Lepczyk
New data from Gallup shows half of all employees who work for companies that pay for AI tools use them. Credit unions are building their own momentum.
A Credit Union Bond Beyond Bloodlines
Aaron Passman
For Mike and Dave Valentine, the family business just happens to be credit unions. The father-son duo talk leadership styles, cooperative values, and the lessons they’ve learned from each other along the way.
Connection And Caring Matter As Much As Knowledge And Resources
Chris Howard
People who are truly financially thriving have both means and a sense of security that comes from confidence about the future. Building that kind of emotional engagement requires a deliberate design of everyday interactions.
Markets Flip From Pricing Cuts To 50% Chance Of Hikes
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
Keep The Mortgage. Ditch The Fees.
Savana Morie
A rethink of closing costs, rate relief, and employer partnerships helped 7 17 Credit Union build an affordable housing mortgage program that works.
Home Is Where The Heart (And More) Is
Aaron Passman
Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.
3 Ways To Market For HELOC Success
Aaron Passman
Home equity lending is a winning option for credit unions in today’s mortgage environment. Learn how three different shops meet members’ needs.
Small House, Big Opportunity: 2 Takes On Manufactured Home Loans
Aaron Passman
Manufactured home loans can provide members access to affordable housing, including those in rural areas. Two credit unions share how they approach the niche product.
Mortgage Lending Is Back, But It Looks Different
Tony Waltrich
After a prolonged slowdown, signs of life are returning to mortgage lending. Growth is uneven, with first-time buyers and shifting rate dynamics driving activity in select segments.
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.
Inflation Becomes A Predominant Theme