What’s In A Name: Chief Efficiency Officer
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line
Finance
Your hub to learn how credit unions manage assets and liabilities, boost non-interest income, improve efficiencies and productivity, and maximize returns.
Top Finance Articles
6 Lessons For Credit Unions From Craft Breweries
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
The K-Shaped Recovery And An Economy Divided
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
The CDFI Landscape for Credit Unions in 2022
February 2, 2022
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CU Strategic Planning’s Chief Strategy and Advocacy Officer Mike Beall, along with John McKechnie, Senior Partner of Total Spectrum, discuss the current environment for CDFI certification.
Credit Unions Have A Staffing Problem
January 17, 2022
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The U.S. labor shortage is wreaking havoc on businesses. How is it impacting credit unions, and what are they doing about it?
Fixed Income Portfolios Are Challenged
January 17, 2022
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Look beyond the headlines to discover the driving forces behind market trends and consider how they impact a credit union’s investment portfolio.
VSECU At-A-Glance
January 10, 2022
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Five graphs that dive into the financial performance of the Green Mountain State cooperative.
From Liquidity To Investments: Credit Unions Put Cash To Work
December 13, 2021
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Deposits jumped $35.0 billion during the third quarter, and credit unions adjusted their investment portfolios to take advantage of the changing yield curve.
3 Takeaways From Trendwatch 3Q 2021
November 15, 2021
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Credit union success on the balance sheet and income statement in the third quarter is creating new opportunities for future impact.
Inflation Becomes A Predominant Theme
November 15, 2021
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Look beyond the headlines to discover the driving forces behind market trends and consider how they impact a credit union’s investment portfolio.
3Q21 Trendwatch
November 9, 2021
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Learn about the credit union performance trends gathered from 3Q 2021 data.
Unifying the Member Experience: How to Operationalize Your Digital Onboarding Strategy
October 20, 2021
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We discuss how credit unions approach digital innovation and what they believe is critical for a strong digital onboarding strategy that builds sustainability and long-lasting growth.
The Gradual Shift To Policy Normalization Begins
October 18, 2021
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Look beyond the headlines to discover the driving forces behind market trends and consider how they impact a credit union’s investment portfolio.
The CDFI Landscape for Credit Unions in 2022
CU Strategic Planning’s Chief Strategy and Advocacy Officer Mike Beall, along with John McKechnie, Senior Partner of Total Spectrum, discuss the current environment for CDFI ...
Credit Unions Have A Staffing Problem
The U.S. labor shortage is wreaking havoc on businesses. How is it impacting credit unions, and what are they doing about it?
Fixed Income Portfolios Are Challenged
Look beyond the headlines to discover the driving forces behind market trends and consider how they impact a credit union’s investment portfolio.
VSECU At-A-Glance
Five graphs that dive into the financial performance of the Green Mountain State cooperative.
From Liquidity To Investments: Credit Unions Put Cash To Work
Deposits jumped $35.0 billion during the third quarter, and credit unions adjusted their investment portfolios to take advantage of the changing yield curve.
3 Takeaways From Trendwatch 3Q 2021
Credit union success on the balance sheet and income statement in the third quarter is creating new opportunities for future impact.
3Q21 Trendwatch
Learn about the credit union performance trends gathered from 3Q 2021 data.
Unifying the Member Experience: How to Operationalize Your Digital Onboarding Strategy
We discuss how credit unions approach digital innovation and what they believe is critical for a strong digital onboarding strategy that builds sustainability and long-lasting ...
The Gradual Shift To Policy Normalization Begins
Look beyond the headlines to discover the driving forces behind market trends and consider how they impact a credit union’s investment portfolio.
Browse Topics
Takeaways From Day 1 Of GAC
Aaron Passman
From new attitudes to new ways of thinking about service delivery, here’s a look at the first day of the industry’s biggest event.
Credit Union Storytelling With A Mission Focus
Marc Rapport
Storytelling drives growth and loyalty at Navy Federal, where real member experiences become narratives that strengthen trust, reinforce value, and build lasting relationships.
How Lake Trust Turns Member Experiences Into Brand Strategy
Savana Morie
From where stories come from to how they’re produced and distributed, Lake Trust shares how authentic member narratives strengthen its brand and show what “positive impact” looks like in action.
How An Internal Storyteller Fuels Member Growth At Navy Federal
Marc Rapport
An expert in user experience turns complex problems and opportunities into narratives that guide leaders toward confident decisions and growth-focused investment.
At Ardent Credit Union, Deposits Are A ‘Slam Dunk’
Aaron Passman
The Philadelphia-area cooperative scores among rate-shopping members with a co-branded certificate that links savings returns to college basketball results.
The Strategic Case For Rethinking Credit Card Issuing
Callahan & Associates
The credit unions that will win the next decade of card growth are those that treat credit cards not as one time product launches but as dynamic ecosystems requiring continuous investment.
What Gen Z Is Really Looking For In A Credit Union
Callahan & Associates
Gen Z’s faith in traditional institutions gives credit unions a rich opportunity to serve as a key source of financial guidance.
What’s Job No. 2?
Aaron Passman
CreditUnions.com is all-in on growth and marketing this week, spotlighting real-world strategies that help cooperatives serve members for life, invest in people, expand their impact, and more.
Community Financial Institutions Need A New Playbook To Combat Scams
Callahan & Associates
Fraud is increasing and becoming more sophisticated – and it’s often not caught until it’s too late.
The Numbers That Matter Most To Credit Unions
Aaron Passman
A look at year-end performance trends reveals how earnings, affordability pressures, and asset quality are redefining the operating environment heading into 2026.
Inflation Becomes A Predominant Theme