Finance

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Top Finance Articles

5 Takeaways From Trendwatch 1Q 2025

With economic uncertainty on the horizon, credit union members are moving money into lower-term deposits and paying down debt, helping to boost margins and lower delinquency across the industry.

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Features

‘Rocky Road’ Ahead? Credit Union CFOs Tweak The Balance Sheet Just In Case.

With recession fears on the rise, industry leaders are hoping for the best but preparing for the worst.

Trendwatch 1Q25

Join Callahan as we review 1Q25 trends in the credit union industry.
Features

Americans Are Anxious. How Do Credit Unions Respond?

Credit unions are leaning into their values and fine-tuning outreach strategies to meet the emotional and financial needs of worried members.
Blogs

Amid Trade Uncertainty, Fed Remains Noncommittal

Look beyond the headlines to better understand what is driving current market trends and how they could impact your credit union’s investment portfolio.
Blogs

5 Takeaways From Trendwatch 1Q 2025

With economic uncertainty on the horizon, credit union members are moving money into lower-term deposits and paying down debt, helping to boost margins and lower ...
Features

Meet Engaged Elena, An Ideal Member At Solarity Credit Union

A data-rich segmentation strategy and member personas have transformed everything from product design to branch operations at the Washington cooperative.
Features

Purpose, Priorities, And The Power Of Letting Go

How exiting non-core business lines has helped UFCU sharpen its edge in consumer banking and build a future-ready organization.
Blogs

When It Comes To Wage Growth, Does It Finally Pay To Stay?

For the first time in 15 years, salary growth for loyal employees outpaces those who leap from job to job.
Blogs

A Look Inside Consumer Sentiment

Recent drops in consumer sentiment indicators reveal a complex mix of financial pessimism, political influence, and generational divides.
Partner Perspectives

Ready, Set, Grow: 5 Marketing Tips To Elevate Your Credit Union

Cut through the noise and unlock growth with five bold tips to sharpen your targeting, master new channels, harness AI, and market like a pro.

Is Revenge Savings A Fad? Or A Financial Shift?

After years of post-pandemic splurges for the well-to-do and inflationary pain for the less well off, more Americans are shifting to a discipline of saving. Here’s what that means for members and how credit unions can turn the trend into opportunity.

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