First Mortgages

Features

How To Help Gen Z Combat The ‘Vibecession’

The economy feels pretty bleak to young consumers, with homeownership seeming permanently out of reach. Some credit unions are taking steps to combat that pessimism.
Features

Millennials Are Driving Mortgage Growth At These Credit Unions

Discover how Liberty FCU and Veridian Credit Union are successfully increasing mortgage portfolios with strategies tailored to Gen Z and millennials.
Graph Of The Week

5 Graphs That Explain Loan Demand

From sky-high housing prices to increased credit card spending and beyond, these are the prime factors influencing today's lending landscape.
Features

GreenState Foundation Invests In Data To Improve Its Community

A partnership with United Ways of Iowa is uncovering insights about employed community members who struggle under limited assets and constrained income.
Graph Of The Week

Share Draft And Auto Loan Penetration Jump Substantially

Penetration growth is uneven across product lines, with share draft and auto loans blazing a trail in the past decade while other products remain stagnant.
Industry Insights

Originations Slide As Lenders Tighten Underwriting

The Federal Reserve is projected to cut rates several times in 2024; however, soaring prices and dwindling savings still leave Americans with little incentive to ...
Features

There’s More Than 1 Way To Make A Mortgage

An inclusive approach to home loans at Honor Credit Union helps the cooperative confront inequality across Michigan.
Features

Ready To Make The Most Of Today’s Lending Environment? Wright-Patt Credit Union Is.

Interest rates and inflation meet member budgetary challenges, but this Ohio credit union has a plan for that.
Features

2024 Vendor Showcase

Vendors break down the problems they solve and highlight what makes them stand out in a crowded industry.
Blogs

Best Of 2023: Fostering Financially Strong Credit Unions

From liquidity challenges to slowdowns in lending, new regulations and more, credit unions embraced uncertainty this year.
Colorful digital promo for Baton Rouge Telco Federal Credit Union's Era's Tour-inspired HELOC campaign. It features bold “zero out-of-pocket costs” messaging and a call-to-action button.

Home Is Where The Heart (And More) Is

Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.

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