Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

Best Of February 2019

Based on February traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.

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Maurice Smith On Leadership

The CEO of LGFCU and Civic FCU discusses the importance of living with purpose, where he finds inspiration, and what credit unions really provide members.

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Features

6 Ways Credit Unions Use CDFI Grants

Twenty-five years in, the Treasury Department program’s roster is dominated by member-owned cooperative financial institutions, who find a precise mission fit.
Callahan Collections

Rise Of The Member Experience Manager

Three credit unions offer five ways to approach member experience and build successful programs.
Features

A Strategy To Help Members Magnify Their Money

A coaching program at Wright-Patt Credit Union teaches members how to be responsible with money while enjoying life.
Features

Make It A Meeting Members Can’t Refuse

Based on member feedback, BECU now incorporates financial education into its annual meeting.
Industry Insights

The Importance Of Financial Education

Five can't-miss data points this week on CreditUnions.com.
Industry Insights

Best Of February 2019

Based on February traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.
Graph Of The Week

2018 Credit Union Impact Report

Credit unions increased member value through lending, savings, community support, and more.
Features

Maurice Smith On Leadership

The CEO of LGFCU and Civic FCU discusses the importance of living with purpose, where he finds inspiration, and what credit unions really provide members.
Callahan Collections

What Does ‘Sustainable Business’ Mean To Credit Unions?

Doing the right thing is a business model that combines profit, passion, and the pursuit of happiness.
Industry Insights

Lending, Mobile, And The Member Experience

Five can't-miss data points this week on CreditUnions.com.

Calling All CFOs

Unlock insights during Financial Performance Week on CreditUnions.com — data, analysis, and strategies to help credit union leaders interpret trends, manage balance sheets, and drive smarter growth.

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Membership And Annual Member Growth, 06.30.25

Member Momentum Is At A Crossroads

Member growth at U.S. credit unions is slowing, and credit unions are working to reignite growth, deepen engagement, and increase competitiveness amid shifting preferences and economic headwinds.

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