JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
How To Foster A New Culture Across The Credit Union
January 20, 2020
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When Commonwealth Credit Union rolled out Team 1, it took explicit steps to ensure the new culture would take root and flourish at the Kentucky cooperative.
Jama Campbell On Leadership
January 20, 2020
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The SECU Foundation executive director applies the solution-focused philosophy of leadership she learned in the trenches to the community impact work she now leads.
What Has The World Come To: Inspiration From The CEO Of BlackRock
January 20, 2020
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More purpose trumps maximizing profit at the world’s largest asset manager. Member-owned financial cooperatives should take note.
High Rates, High Trust Nets High Returns For Latino Community Credit Union
January 13, 2020
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The North Carolina cooperative generates strong deposits to fuel a humming lending machine.
How Opportunities Credit Union Throws A Lifeline To Underwater Borrowers
January 13, 2020
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This Vermont cooperative is making life-changing auto loans to rescue borrowers who are underwater or burdened with high-interest debt of all kinds.
Imperatives, Ethical Hacking, And High-Performing Teams
January 13, 2020
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Five can’t-miss data points this week on CreditUnions.com.
How Listerhill’s High-Performing Teams Hit High Marks
January 13, 2020
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The credit union’s new product development strategy brings new leaders with fresh perspectives to the forefront of strategic decision-making.
Tinsel Traditions: Holiday Loan And Savings Accounts Are Alive And Well At Credit Unions
January 9, 2020
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Cooperatives are the last refuges for holiday loans and Christmas club accounts, but members can find skip-a-payment, credit card rewards deals, and post-holiday debt consolidation programs there, too.
The Credit Union Mindset Imperative
January 8, 2020
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A collaborative culture that sticks to old principles while embracing innovation remains a key to the movement’s responsiveness and relevance.
Closing The Purpose Gap
January 8, 2020
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Credit unions have been making decisions based on perceived outcomes rather than purpose. That needs to change.
How To Foster A New Culture Across The Credit Union
When Commonwealth Credit Union rolled out Team 1, it took explicit steps to ensure the new culture would take root and flourish at the Kentucky ...
Jama Campbell On Leadership
The SECU Foundation executive director applies the solution-focused philosophy of leadership she learned in the trenches to the community impact work she now leads.
High Rates, High Trust Nets High Returns For Latino Community Credit Union
The North Carolina cooperative generates strong deposits to fuel a humming lending machine.
How Opportunities Credit Union Throws A Lifeline To Underwater Borrowers
This Vermont cooperative is making life-changing auto loans to rescue borrowers who are underwater or burdened with high-interest debt of all kinds.
Imperatives, Ethical Hacking, And High-Performing Teams
Five can't-miss data points this week on CreditUnions.com.
How Listerhill’s High-Performing Teams Hit High Marks
The credit union’s new product development strategy brings new leaders with fresh perspectives to the forefront of strategic decision-making.
Tinsel Traditions: Holiday Loan And Savings Accounts Are Alive And Well At Credit Unions
Cooperatives are the last refuges for holiday loans and Christmas club accounts, but members can find skip-a-payment, credit card rewards deals, and post-holiday debt consolidation ...
The Credit Union Mindset Imperative
A collaborative culture that sticks to old principles while embracing innovation remains a key to the movement’s responsiveness and relevance.
Closing The Purpose Gap
Credit unions have been making decisions based on perceived outcomes rather than purpose. That needs to change.
Browse Topics
The Merchant Services Advantage For Credit Unions
Callahan & Associates
Payment capabilities increasingly shape how business owners evaluate their primary financial institution
Coffee And A Smile? Not Good Enough.
Aaron Passman
Coffee and a smile still matter — they’re just not enough. That’s why credit unions are redefining member experience across digital, data, and the entire organization.
6 Takes On Today’s Member Experience: Andre Vygnansk
Marc Rapport
The CXO of OUR Credit Union talks about what’s changed, what’s stayed the same, and what matters most as the industry evolves.
Don’t Wait For Data. FirstLook Analysis Is Available Today.
Callahan & Associates
Callahan & Associates provides an early look at quarterly performance results. Sneak a peek at the latest trends here.
6 Takes On Today’s Member Experience: Stacy Armijo
Marc Rapport
The CXO of Amplify Credit Union talks about what’s changed, what’s stayed the same, and what matters most as the industry evolves.
6 Takes On Today’s Member Experience: Inna Sprague
Marc Rapport
The CXO of Teachers FCU talks about what’s changed, what’s stayed the same, and what matters most as the industry evolves.
Closing The “Confidence Gap:” Using Segmentation To Deepen Member Loyalty
Callahan & Associates
Credit unions can’t deepen loyalty with a one-size-fits-all experience. Life-stage segmentation helps institutions build relevance, confidence, and trust.
6 Takes On Today’s Member Experience: Kim Riley
Marc Rapport
The CXO of Wright-Patt Credit Union talks about what’s changed, what’s stayed the same, and what matters most as the industry evolves.
When Everyone Owns The Member Experience, No One Does
Marc Rapport
Shared ownership can quietly fracture a member journey. FORUM Credit Union leans on clear accountability to keep channels aligned.
6 Takes On Today’s Member Experience
Marc Rapport
Member experience leaders talk about what’s changed, what’s stayed the same, and what matters most as the industry evolves.
What Has The World Come To: Inspiration From The CEO Of BlackRock