JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
How Listerhill’s High-Performing Teams Hit High Marks
January 13, 2020
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The credit union’s new product development strategy brings new leaders with fresh perspectives to the forefront of strategic decision-making.
Tinsel Traditions: Holiday Loan And Savings Accounts Are Alive And Well At Credit Unions
January 9, 2020
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Cooperatives are the last refuges for holiday loans and Christmas club accounts, but members can find skip-a-payment, credit card rewards deals, and post-holiday debt consolidation programs there, too.
The Credit Union Mindset Imperative
January 8, 2020
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A collaborative culture that sticks to old principles while embracing innovation remains a key to the movement’s responsiveness and relevance.
Closing The Purpose Gap
January 8, 2020
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Credit unions have been making decisions based on perceived outcomes rather than purpose. That needs to change.
A Talent Imperative Facing Credit Unions
January 8, 2020
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A 2020 challenge: How to deepen relationships between staff, members, and the tech tools that bind, or separate, them.
Making Foundational Change $1 At A Time
January 7, 2020
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Funded by members, the SECU Foundation works closely with its vast branch network to balance giving and impact from the mountains to the sea.
Credit Union Imperatives For 2020
January 7, 2020
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Strategic decisions made around three essential elements will prove critical to the future success of the credit union movement.
Make Plans For 2020
December 30, 2019
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The most successful decade in the history of the movement is coming to an end. How can credit unions prepare for what comes next?
4 Ways To Help Members Tackle Their Savings Resolutions
December 23, 2019
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Credit unions across the country are deploying creative solutions to engage members and encourage savings.
Charter Changes, Data Scientists, Foundational Support
December 16, 2019
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Five can’t-miss data points this week on CreditUnions.com.
How Listerhill’s High-Performing Teams Hit High Marks
The credit union’s new product development strategy brings new leaders with fresh perspectives to the forefront of strategic decision-making.
Tinsel Traditions: Holiday Loan And Savings Accounts Are Alive And Well At Credit Unions
Cooperatives are the last refuges for holiday loans and Christmas club accounts, but members can find skip-a-payment, credit card rewards deals, and post-holiday debt consolidation ...
Closing The Purpose Gap
Credit unions have been making decisions based on perceived outcomes rather than purpose. That needs to change.
A Talent Imperative Facing Credit Unions
A 2020 challenge: How to deepen relationships between staff, members, and the tech tools that bind, or separate, them.
Making Foundational Change $1 At A Time
Funded by members, the SECU Foundation works closely with its vast branch network to balance giving and impact from the mountains to the sea.
Credit Union Imperatives For 2020
Strategic decisions made around three essential elements will prove critical to the future success of the credit union movement.
Make Plans For 2020
The most successful decade in the history of the movement is coming to an end. How can credit unions prepare for what comes next?
4 Ways To Help Members Tackle Their Savings Resolutions
Credit unions across the country are deploying creative solutions to engage members and encourage savings.
Charter Changes, Data Scientists, Foundational Support
Five can't-miss data points this week on CreditUnions.com.
Browse Topics
AI Adoption Is Growing. Are Credit Unions Keeping Pace?
Andrew Lepczyk
New data from Gallup shows half of all employees who work for companies that pay for AI tools use them. Credit unions are building their own momentum.
A Credit Union Bond Beyond Bloodlines
Aaron Passman
For Mike and Dave Valentine, the family business just happens to be credit unions. The father-son duo talk leadership styles, cooperative values, and the lessons they’ve learned from each other along the way.
Connection And Caring Matter As Much As Knowledge And Resources
Chris Howard
People who are truly financially thriving have both means and a sense of security that comes from confidence about the future. Building that kind of emotional engagement requires a deliberate design of everyday interactions.
Markets Flip From Pricing Cuts To 50% Chance Of Hikes
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
Keep The Mortgage. Ditch The Fees.
Savana Morie
A rethink of closing costs, rate relief, and employer partnerships helped 7 17 Credit Union build an affordable housing mortgage program that works.
Home Is Where The Heart (And More) Is
Aaron Passman
Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.
3 Ways To Market For HELOC Success
Aaron Passman
Home equity lending is a winning option for credit unions in today’s mortgage environment. Learn how three different shops meet members’ needs.
Small House, Big Opportunity: 2 Takes On Manufactured Home Loans
Aaron Passman
Manufactured home loans can provide members access to affordable housing, including those in rural areas. Two credit unions share how they approach the niche product.
Mortgage Lending Is Back, But It Looks Different
Tony Waltrich
After a prolonged slowdown, signs of life are returning to mortgage lending. Growth is uneven, with first-time buyers and shifting rate dynamics driving activity in select segments.
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.
The Credit Union Mindset Imperative