Lending

Our Lending page is the spot for credit union strategies on product development, operations, and pricing.

Top Lending Articles

Partner Perspectives

The Strategic Advantage Of Residual-Based Financing

Credit unions are facing unique challenges as economic pressures deter potential buyers who are struggling with affordability.
Partner Perspectives

3 Reasons To Provide Student Lending Solutions Now

Current complications highlight how student lending can help members bridge the financial gap between the cost of education and savings, scholarships, and federal aid.
Features

Earth Day Is Every Day For Green Lenders

New stores of federal funding are now available to help credit unions cultivate a growing business in solar and more.
Credit Union Industry Commentary

Green Lending: What Is Your ‘Why?’

There are different motivations for delving into green lending, but five in particular apply to the strategic focus of credit unions.
Graph Of The Week

Could EVs Help Credit Unions Lure Younger Members?

More than half of Americans younger than 50 say they would consider purchasing an electric vehicle. That’s an opportunity for credit unions.
Features

Opportunities Abound For Veterans At A Kentucky Credit Union

A program at Abound Credit Union has helped hundreds of would-be small business owners since its launch eight years ago.
Features

Women Take A Bite Out Of Business In The Badger State

Summit Credit Union has partnered with a local startup to sponsor a one-year fellowship for women entrepreneurs.
Features

The Power Of Business Lending And Services

Two credit unions — one large, one smaller — offer insight from their experience serving the business community.
Partner Perspectives

Revolutionizing Credit Union Auto Financing In The EV Era

By offering financing options at the top of the funnel, lenders can influence purchasing decisions and establish themselves as trusted financial partners.
Features

A Patchwork Path To Equity And Justice For All

An array of experiences and professional development opportunities, combined with drive and passion, has positioned James Hunter for success in the field of DEI.

How Well Do You Know The Gen Z Economy?

From TikTok tips to Buy Now Pay Later pitfalls, Gen Z is navigating a complex financial landscape shaped by economic uncertainty, digital innovation, and shifting priorities — test your knowledge of this nuanced generation in this interactive quiz.

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Stocking Every Aisle With Financial Opportunity

Publix Employees FCU turns everyday moments into lasting financial impact. Through on-site support and a vibrant wellness program, the credit union is building trust, offering guidance, and forging financial confidence one associate at a time.

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