How 5 Credit Unions Are Approaching Deposits In 2025
Member-first strategies come to the forefront in a changing rate environment.
Member-first strategies come to the forefront in a changing rate environment.
The Wisconsin credit union is responding to falling deposit rates while girding its balance sheet for loan growth.
From one coast to another, credit union leaders discuss the growth of business checking at their institutions.
A look back at how credit unions championed member financial wellbeing in 2024 with innovative products and services that meet members where they are and help them thrive.
After adjusting to a new normal following a slew of rate increases, repricing opportunities could be on the horizon.
Credit unions are reigniting investment strategies amid rate shifts and slowing loan demand.
With deposits per branch up 50% in the past five years, many credit unions are redeploying staff to provide more holistic offerings such as financial counseling.
The Virginia cooperative bucks the CD trend with a high-rate savings product aimed at members who need help building budgetary resiliency.
Greenwood and Metro Credit Unions are both reporting deposit growth far above the industry average, thanks in part to a focus on commercial accounts.
Six data points showcase what’s happening in the larger economy that could direct credit union decision-making for the rest of the year.
Roughly 80% of True Sky FCU members have used its free credit review service, which helps the cooperative deepen relationships while members improve their financial lives.
The Wyoming cooperative combines custom impact measurements with traditional KPIs to track progress on its 10-year strategic plan.
A recent executive orders kickstarted changes to retirement-savings plans. Credit unions can play a role in financial education to make sure members and employees are making the best choices for their personal financial wellness.
The Virginia-based institution hopes an Emerging Leaders program will help create a strong internal leadership pipeline. Its second cohort began its training in July.
The cost of returning to the classroom has increased more than 35% in the past decade, putting the pinch on parents and students alike.
The Tennessee cooperative is redefining wellness through Y-Fi @ Work, a free financial education program available to East Tennessee employers.
As students head back to campus this fall, the nation’s financial cooperatives jump to the head of the class with creative community partnerships, classroom-ready resources, and real financial support.
From TikTok tips to Buy Now Pay Later pitfalls, Gen Z is navigating a complex financial landscape shaped by economic uncertainty, digital innovation, and shifting priorities — test your knowledge of this nuanced generation in this interactive quiz.
Publix Employees FCU turns everyday moments into lasting financial impact. Through on-site support and a vibrant wellness program, the credit union is building trust, offering guidance, and forging financial confidence one associate at a time.
Ascend FCU’s senior vice president of marketing reflects on his entrance into the industry a year ago and what he’s looking forward to accomplishing in the next.