Basic Checking Gets A Competitive Upgrade
May 12, 2025
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Boost loyalty with lifestyle checking accounts that offer perks like telehealth, ID protection, and travel discounts.
Market Share
5 Takeaways From Trendwatch
May 8, 2025
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With economic uncertainty on the horizon, credit union members are moving money into lower-term deposits and paying down debt, helping to boost margins and lower delinquency across the industry.
Meet The Finalists For The 2025 Innovation Series: Member Engagement
March 4, 2025
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This year’s finalists focus on deepening relationships to drive top-of-wallet status and keep credit unions top of mind.
Scouting Talent And Building Brand In Louisiana
February 16, 2025
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How EFCU Financial’s NIL strategy has progressed from mock negotiations to real relationships.
5 Takeaways From Trendwatch 4Q 2024
February 12, 2025
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With shares outpacing loans and indirect lending bringing in fewer members, credit unions focused on what they do best in the fourth quarter: serving core members.
Trends In Automated Decisioning For Consumer Lending
October 1, 2022
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Callahan & Associates surveyed 333 credit unions to learn about automated decisioning practices in the consumer lending portfolio. Read about the results in this interactive article.
5 Takeaways From Trendwatch 2Q 2022
September 7, 2022
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Macroeconomic shifts drove changes in member demand, which impacted top-level credit union metrics.
Credit Unions’ Auto Market Share Hits All-Time High
June 13, 2022
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Despite all the challenges associated with buying a car right now, more consumers than ever are turning to credit unions for auto loans.
Residential Lending Slows Even As Market Share Rises
June 6, 2022
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The industry closed out the first quarter with a higher percentage of the total mortgage market, although originations dropped amid decreasing inventories and a broader slowdown in home loan activity.
New Branch Strategies For A New 2020
October 19, 2020
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Credit unions have made deposit and market share gains during the year; now, many must re-evaluate their branch channels as they work to better align products and services with the changing needs of members.
Basic Checking Gets A Competitive Upgrade
Boost loyalty with lifestyle checking accounts that offer perks like telehealth, ID protection, and travel discounts.
5 Takeaways From Trendwatch
With economic uncertainty on the horizon, credit union members are moving money into lower-term deposits and paying down debt, helping to boost margins and lower ...
Meet The Finalists For The 2025 Innovation Series: Member Engagement
This year’s finalists focus on deepening relationships to drive top-of-wallet status and keep credit unions top of mind.
Scouting Talent And Building Brand In Louisiana
How EFCU Financial’s NIL strategy has progressed from mock negotiations to real relationships.
5 Takeaways From Trendwatch 4Q 2024
With shares outpacing loans and indirect lending bringing in fewer members, credit unions focused on what they do best in the fourth quarter: serving core ...
Trends In Automated Decisioning For Consumer Lending
Callahan & Associates surveyed 333 credit unions to learn about automated decisioning practices in the consumer lending portfolio. Read about the results in this interactive ...
5 Takeaways From Trendwatch 2Q 2022
Macroeconomic shifts drove changes in member demand, which impacted top-level credit union metrics.
Credit Unions’ Auto Market Share Hits All-Time High
Despite all the challenges associated with buying a car right now, more consumers than ever are turning to credit unions for auto loans.
Residential Lending Slows Even As Market Share Rises
The industry closed out the first quarter with a higher percentage of the total mortgage market, although originations dropped amid decreasing inventories and a broader ...
New Branch Strategies For A New 2020
Credit unions have made deposit and market share gains during the year; now, many must re-evaluate their branch channels as they work to better align ...
Browse Topics
From Applicants To Shoppers: Using Smart Interactions To Understand Intent And Drive Conversions
Callahan & Associates
With fewer resources and less visibility, credit unions must be more personal, more helpful, and more intentional in how they connect with potential borrowers and drive conversions.
How To Win With FHA Lending
Savana Morie
Two high-performing credit unions break down their approach to FHA lending, offering real-world insights on staffing, servicing, technology, and member impact.
How AI Is Transforming Consumer Lending At Marine Credit Union
Savana Morie
The Wisconsin cooperative has implemented auto-decisioning for consumer lending and gives the technology high marks for its impact on member satisfaction, employee engagement, and the balance sheet.
Lending Guide To Perfecting Loan Files
Callahan & Associates
Perfecting loan files involves careful planning, reliable tracking, and scalable information management.
7 Smart Loans For Life’s Big Moments
Aaron Passman
From funerals to education to gender-affirming care and beyond, credit unions are punching up the personal loan.
5 Graphs That Explain Credit Union Loan Growth In 2025
Andrew Lepczyk
A changing economic climate is reshaping consumer borrowing patterns, presenting new challenges and opportunities for credit union lenders.
Don’t Wait For Data. FirstLook Analysis Is Available Today.
Callahan & Associates
Callahan & Associates provides an early look at quarterly performance results. Sneak a peek at the latest trends here.
The New Retirement Reality Reveals Startling Facts
Tony Waltrich
A 2025 BlackRock survey presents a snapshot of retirement readiness and shows Americans are saving, struggling, and still working.
Smart Marketing Speaks To A Select Employee Group
Savana Morie
At Publix Employees FCU, marketing plays a pivotal role in select employee group engagement.
Board Term Limits Drive Mature Decisions At Everwise Credit Union
Jason Osterhage
CEO Jason M. Osterhage shares what happened when his organization adopted board term limits and reckoned with the downstream implications.