Market Share

5 Takeaways From Trendwatch

With shares outpacing loans and indirect lending bringing in fewer members, credit unions focused on what they do best in the fourth quarter: serving core members.

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New Branch Strategies For A New 2020

Credit unions have made deposit and market share gains during the year; now, many must re-evaluate their branch channels as they work to better align products and services with the changing needs of members.

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Partner Perspectives

Meet The Finalists For The 2025 Innovation Series: Member Engagement

This year’s finalists focus on deepening relationships to drive top-of-wallet status and keep credit unions top of mind.
Features

Scouting Talent And Building Brand In Louisiana

How EFCU Financial’s NIL strategy has progressed from mock negotiations to real relationships.
Blogs

5 Takeaways From Trendwatch

With shares outpacing loans and indirect lending bringing in fewer members, credit unions focused on what they do best in the fourth quarter: serving core ...
Features

Trends In Automated Decisioning For Consumer Lending

Callahan & Associates surveyed 333 credit unions to learn about automated decisioning practices in the consumer lending portfolio. Read about the results in this interactive ...
Industry Insights

5 Takeaways From Trendwatch 2Q 2022

Macroeconomic shifts drove changes in member demand, which impacted top-level credit union metrics.
Graph Of The Week

Credit Unions’ Auto Market Share Hits All-Time High

Despite all the challenges associated with buying a car right now, more consumers than ever are turning to credit unions for auto loans.
Graph Of The Week

Residential Lending Slows Even As Market Share Rises

The industry closed out the first quarter with a higher percentage of the total mortgage market, although originations dropped amid decreasing inventories and a broader ...
Industry Insights

New Branch Strategies For A New 2020

Credit unions have made deposit and market share gains during the year; now, many must re-evaluate their branch channels as they work to better align ...
Graph Of The Week

Credit Union Decade In Review

A decade-long, side-by-side snapshot reveals how the credit union landscape has changed from the tail end of the Great Recession to today.
Features

Fired Up About Philanthropy

How Mazuma Credit Union created a foundation to supplement community service volunteerism.

Compliance Without Compromise

Leveraging cutting-edge technology, like AI automation and intelligent document processing, can streamline portfolio protection, minimize disruptions, and ensure accuracy.

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Honoring Roots To Expand Reach

SF Fire Credit Union’s head of marketing shares how embracing the credit union’s history as a SEG for firefighters supports growth and brand awareness in a competitive market.

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