How 2 Marketing Teams Organize For Impact
The organizational structures for the marketing teams at 3Rivers FCU and Leaders Credit Union couldn’t be more different, but they share a common goal.
Marketing
The best place to learn about credit unions strategies like branding, PR, social media, and engagement to attract members!
Top Marketing Articles
7 Tips To Rebrand After A Major Merger
Practical tips from marketing pros for navigating brand integration, from aligning messaging and honoring legacy to building trust and more.
Every Credit Union Has A Member Story To Tell
The Member Story Project from Callahan & Associates invites credit unions to share their stories of member impact and celebrate how they change lives every
Prioritizing Member Service In P2P Transfers
August 8, 2022
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It’s time for credit unions to take the best of Zelle and Venmo and put their own spin on those platforms.
Banking On Values In A Crowded Montana Market
August 8, 2022
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Clearwater Credit Union is growing rapidly by embracing values-based banking and characteristics of life unique to Big Sky Country.
When Banks Left The Community, Honor Credit Union Stepped In
August 8, 2022
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After Huntingdon Bank closed several branches where the credit union has a presence, Honor purchased five of those locations so those communities wouldn’t be banking deserts.
Filling Your Mortgage Pipeline By Marketing To Millennials
August 1, 2022
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The market Is changing rapidly, and young adults now have more spending power than any other demographic. Here’s how to harness It to help grow your credit union and Increase home ownership among this market segment.
How Canopy Credit Union Uses Personal Loans To Improve Members’ Financial Lives
August 1, 2022
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A one-day-only promotion that mixes financial counseling with loan growth opportunities has been a roaring success since it was introduced two years ago.
Credit Unions On Campus
July 25, 2022
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I grew up in California, but these days I’m a student at Williams College, located in a small, rural town in the heart of the Berkshires. My family has always been involved in the credit union movement, and while in college I’ve been interested to hear other students’ perspectives on this industry. I was directed
Impact Strategies From July 2022
July 25, 2022
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A look back at stories from the last month showcasing how credit unions are making a difference in ways that go way beyond just banking.
Making An Impact – And Getting Results
July 22, 2022
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Callahan’s 2021 Impact Survey shows the variety of ways credit unions are making a difference in their communities and advancing the industry’s philosophy of “people helping people.”
Banking By Appointment: Leveraging New Technologies To Better Serve Members
July 11, 2022
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A growing number of credit unions are using appointment scheduling to manage staff more effectively and better meet consumers’ needs.
Fintech Adoption On The Rise
July 11, 2022
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Consumers are taking to fintech at a rapid pace, according to a recent study, with those age 56 and older representing the fastest-growing user demographic.
Prioritizing Member Service In P2P Transfers
It’s time for credit unions to take the best of Zelle and Venmo and put their own spin on those platforms.
Banking On Values In A Crowded Montana Market
Clearwater Credit Union is growing rapidly by embracing values-based banking and characteristics of life unique to Big Sky Country.
When Banks Left The Community, Honor Credit Union Stepped In
After Huntingdon Bank closed several branches where the credit union has a presence, Honor purchased five of those locations so those communities wouldn’t be banking ...
Filling Your Mortgage Pipeline By Marketing To Millennials
The market Is changing rapidly, and young adults now have more spending power than any other demographic. Here's how to harness It to help grow ...
How Canopy Credit Union Uses Personal Loans To Improve Members’ Financial Lives
A one-day-only promotion that mixes financial counseling with loan growth opportunities has been a roaring success since it was introduced two years ago.
Impact Strategies From July 2022
A look back at stories from the last month showcasing how credit unions are making a difference in ways that go way beyond just banking.
Making An Impact – And Getting Results
Callahan’s 2021 Impact Survey shows the variety of ways credit unions are making a difference in their communities and advancing the industry’s philosophy of “people ...
Banking By Appointment: Leveraging New Technologies To Better Serve Members
A growing number of credit unions are using appointment scheduling to manage staff more effectively and better meet consumers’ needs.
Fintech Adoption On The Rise
Consumers are taking to fintech at a rapid pace, according to a recent study, with those age 56 and older representing the fastest-growing user demographic.
Browse Topics
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.
Insights From The Outside: Don Rositano
Marc Rapport
How a former Sam’s Club finance leader adapted his member-first mindset to a not-for-profit credit union.
What’s In A Name: Vice President Of History And Culture
Aaron Passman
How a unique role instills SchoolsFirst FCU’s future leaders with an appreciation for its past.
Growth Is A Mindset, But Success Is In The Contract
Callahan & Associates
Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.
Fraud Is Faster, Smarter, And Harder To Stop. Here’s How To.
Callahan & Associates
RKL offers insight, expertise, and experience to help fight off growing threats.
The Numbers Are Good. The Moment Is Hard.
William Hunt
Members are anxious about their financial futures, even as credit unions remain financially strong. Institutions that respond to this moment can make 2026 a turning point.
Wages Are Growing. Wallets Are Not.
Sherry Virden
Global events are flowing directly into household budgets, reshaping how credit union members save, borrow, and cope. Such trends don’t always show up in headline data.
Credit Unions Are Having A Margin Moment
Tony Waltrich
Credit unions are benefiting from a rare margin advantage as loans reprice slower than deposits. The question now is how institutions will use that strength to better serve members.
Where Have All The Members Gone?
Omar Shalabi
Membership growth is slowing, but financial activity is not. What does the modern financial relationship look like?
5 Takeaways From First Quarter Credit Union Performance Data
William Hunt
Inflation, war, and uncertain futures have reshaped members’ needs in 2026. What does credit union performance data from the first quarter of 2026 say about household budgets, inflation pressures, and more?
Credit Unions On Campus