Marketing Automation: Driving More Efficient Mortgage Lending Operations
Marketing automation offers many advantages to credit unions that are pursuing growth and that seek to deepen relationships with their members.
Marketing automation offers many advantages to credit unions that are pursuing growth and that seek to deepen relationships with their members.
Based on August traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.
Newly released mortgage data offers insights into refinancing, credit union market share, and millennial and Gen Z borrowing.
With second quarter data now available, COVID-19’s impact on industrywide metrics is more apparent. Discover how credit union balance sheets are shifting and other key insights from Callahan’s quarterly webinar.
One Idaho cooperative stands out in a rural market dominated by credit unions with a new package of home loans that serve educators and first responders.
SECU rethinks REOs to create quality, affordable housing across the Tarheel State.
Lack of knowledge about mortgage requirements is likely keeping some prospective women homebuyers from actively taking steps toward a purchase.
Peer-to-Peer from Callahan & Associates allows credit union leaders to analyze mortgage data as well as data from the 5300 Call Report on an institution level.
Rate locks and staffing boosts are two ways credit unions are pushing through mortgage applications in today’s ultra-low rate environment.
This Fourth of July, Callahan & Associates is celebrating patriotically named credit unions with a look at how they return value to their member-owners.

A cross-functional team comprising nearly 20% of staff helped the Maryland-based credit union manage the crisis while staying focused on helping members.

When money stops making sense, people suffer a crisis of financial confidence. Now’s the time to reconnect with members to help them establish long-term stability.

From the teller line to the corner office, CEO Cheryl Sio’s story spans five decades of industry transformation and enduring leadership lessons.

Structured protection strategies provide potentially higher long-term total returns than bonds while muting the volatility and downside risk traditionally associated with equities.

The CEO of Peninsula Community Federal Credit Union highlights how active listening and lessons from the basket ball court shape a culture of inclusive banking that serves members and employees.

Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.

Four executives share how they are skilling up and soothing nerves as they navigate the AI revolution in real time.

The future of leadership starts now. This week, CreditUnions.com is diving into the strategies shaping tomorrow’s talent: from a bold overhaul of succession planning to how credit unions are tackling the AI skills gap.

Assessing skills gaps among leaders and providing time to complete training are major hurdles today, but strong leadership development strategies are essential in building a future-ready credit union.

A report from Quantum Governance reveals a gap between board recruitment priorities and the most valuable skills in governance.