12 Ratios Every Marketing Manager Should Know
Metrics to evaluate credit union marketing spend and bridge the gap between macro trends and micro performance.
Metrics to evaluate credit union marketing spend and bridge the gap between macro trends and micro performance.
Understanding key performance metrics will help gauge early successes and identify any operational adjustments needed to achieve strategic goals.
U.S. credit unions reported a 169-basis-point decline in the efficiency ratio year-over-year. And that’s a good thing.
As interest rates tick up, the margin between interest income and interest expenses at U.S. credit unions slowly expands. Test your knowledge of the state of the net interest margin in the fourth quarter.
The credit union industry’s efficiency ratio of 69.8% as of June 30 was the lowest it’s been since 2010.
Credit unions in the Mid-Atlantic reported faster MBL growth than credit unions outside the region. In what other areas did these Mid-Atlantic cooperatives excel?
Contextualizing costs based on location can make a big difference when analyzing the bottom line.
Credit unions generate income in a multitude of ways to stay competitive in a narrowing margin environment.
The percent of revenue going toward employee compensation is reversing trend.
Check out this leader table to see which credit unions beat the industry average.

Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.

Discover how First Alliance Credit Union is redefining success by putting values and member needs at the heart of everything it does.

Explore the subtle shifts redefining the credit union core processing space and how these movements shape growth, innovation, and member experience.

The combination of the right philosophy and the right technology can set credit unions up for success even during difficult economic times.

Nearly 100 credit unions are providing Buy Now, Pay Later to their members, and their banking cores are giving them a surprising competitive advantage.

A perspective from Garrhett Petrea, vice president of sales and a Zillennial, on why outdated cores threaten the next generation of members and what leaders must do now.

Driving digital delivery? Evaluating vendor platforms? Sharpening tech strategy for a new year? This week of insights is built for credit union leaders looking to stay ahead.

Having weathered a difficult five years, U.S households have modestly improved their financial situation in the short term; their long-term prognosis is murkier.

Third quarter performance data is a reminder that credit unions perform best when conditions are hardest.

From cross-cooperative collaboration to well-timed relief products and services, credit unions are lightening the holiday budget burden.