3 Ways To Build A Better Member Experience
Credit unions improve the member experience through training, bilingual service, and bold branch strategies. Explore three stories that show what it takes to connect.
Retail & Member Experience
Our Retail & Member Experience page is the place to find credit union insights on branching, contact centers, teller technology, websites, and more.
Top Retail & Member Experience Articles
A High-Tech Branch For High-Tech Students
A credit union branch at Lamar Institute of Technology combines products, education, and philanthropy to support job training and technical education in Southeastern Texas.
What’s In A Name: Chief Product Officer
Bay FCU’s Brooke Morley improves communication and collaboration across departments to offer members the products they want and need.
Meet The Finalists For The 2023 Innovation Series: Member Experience
February 13, 2023
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This year’s MX solutions provide inventive ways for credit unions to serve members.
Digital Banking’s Next Frontier
January 30, 2023
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Digital adoption is no longer a nice to have, it’s a necessity for credit unions to overcome staffing challenges.
2023 Vendor Showcase
January 17, 2023
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Vendors break down the problems they solve and highlight what makes them stand out in a crowded industry.
How To Build Lasting Ties With Young Members
January 2, 2023
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Top-Level Takeaways Atomic Credit Union operates 58 student-run school branches. Graduated student-run branch members account for approximately 5% of total membership and 12% of digital transactions. The credit union’s average member age is 42 but aims to reduce that to 35. Growing new business among young adults is imperative for any financial institution. Credit unions
CreditUnions.com 2022: Best Of Human Resources And Operations
December 26, 2022
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As we celebrate the holiday season, the office of Callahan & Associates will be closed Dec. 26 through Jan. 2. Enjoy this selection of the best of 2022, and we’ll see you in 2023. Mentoring Program Connects C-Suite Women With Young Black Professionals A six-week, 1-to-1 mentoring program connects white women in senior leadership
Unitus Spreads Out, Employees Get Comfortable
November 28, 2022
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The Oregon cooperative is creating a network of nerve centers to empower collaboration, create efficiencies, and reduce commutes.
3 Ways To Foster Local Business And Create Lasting Community Impact
November 9, 2022
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Credit unions are entering the incubator space to tap into the innovative mindset of local entrepreneurs.
Delivering What Members Need Most During Economic Uncertainty
November 7, 2022
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Credit unions must offer ample opportunity for members to engage with the products and services offered, enabling, supporting, and sustaining a consistent pattern of satisfactory member experiences that build loyalty no matter where members interact.
Members Demand Choice And Variety
November 2, 2022
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Having the option to choose the product, service, or offering that fits their needs at a particular time makes members feel more in control.
Want A Better Online Experience? Add A Human Touch.
November 1, 2022
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Ent Credit Union has invested in technology and personnel to create a multidisciplinary experience design team that takes a human-centric approach to serving members’ needs.
Meet The Finalists For The 2023 Innovation Series: Member Experience
This year’s MX solutions provide inventive ways for credit unions to serve members.
Digital Banking’s Next Frontier
Digital adoption is no longer a nice to have, it’s a necessity for credit unions to overcome staffing challenges.
2023 Vendor Showcase
Vendors break down the problems they solve and highlight what makes them stand out in a crowded industry.
How To Build Lasting Ties With Young Members
Top-Level Takeaways Atomic Credit Union operates 58 student-run school branches. Graduated student-run branch members account for approximately 5% of total membership and 12% of digital ...
CreditUnions.com 2022: Best Of Human Resources And Operations
As we celebrate the holiday season, the office of Callahan & Associates will be closed Dec. 26 through Jan. 2. Enjoy this selection of the ...
Unitus Spreads Out, Employees Get Comfortable
The Oregon cooperative is creating a network of nerve centers to empower collaboration, create efficiencies, and reduce commutes.
3 Ways To Foster Local Business And Create Lasting Community Impact
Credit unions are entering the incubator space to tap into the innovative mindset of local entrepreneurs.
Delivering What Members Need Most During Economic Uncertainty
Credit unions must offer ample opportunity for members to engage with the products and services offered, enabling, supporting, and sustaining a consistent pattern of satisfactory ...
Members Demand Choice And Variety
Having the option to choose the product, service, or offering that fits their needs at a particular time makes members feel more in control.
Want A Better Online Experience? Add A Human Touch.
Ent Credit Union has invested in technology and personnel to create a multidisciplinary experience design team that takes a human-centric approach to serving members’ needs.
Browse Topics
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.
Insights From The Outside: Don Rositano
Marc Rapport
How a former Sam’s Club finance leader adapted his member-first mindset to a not-for-profit credit union.
What’s In A Name: Vice President Of History And Culture
Aaron Passman
How a unique role instills SchoolsFirst FCU’s future leaders with an appreciation for its past.
Growth Is A Mindset, But Success Is In The Contract
Callahan & Associates
Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.
Fraud Is Faster, Smarter, And Harder To Stop. Here’s How To.
Callahan & Associates
RKL offers insight, expertise, and experience to help fight off growing threats.
The Numbers Are Good. The Moment Is Hard.
William Hunt
Members are anxious about their financial futures, even as credit unions remain financially strong. Institutions that respond to this moment can make 2026 a turning point.
Wages Are Growing. Wallets Are Not.
Sherry Virden
Global events are flowing directly into household budgets, reshaping how credit union members save, borrow, and cope. Such trends don’t always show up in headline data.
Credit Unions Are Having A Margin Moment
Tony Waltrich
Credit unions are benefiting from a rare margin advantage as loans reprice slower than deposits. The question now is how institutions will use that strength to better serve members.
Where Have All The Members Gone?
Omar Shalabi
Membership growth is slowing, but financial activity is not. What does the modern financial relationship look like?
5 Takeaways From First Quarter Credit Union Performance Data
William Hunt
Inflation, war, and uncertain futures have reshaped members’ needs in 2026. What does credit union performance data from the first quarter of 2026 say about household budgets, inflation pressures, and more?