5 Takeaways From Trendwatch
With shares outpacing loans and indirect lending bringing in fewer members, credit unions focused on what they do best in the fourth quarter: serving core members.
With shares outpacing loans and indirect lending bringing in fewer members, credit unions focused on what they do best in the fourth quarter: serving core members.
With the Fed poised to continue cutting interest rates, the near-term outlook for the credit union earnings model is much more promising.
After adjusting to a new normal following a slew of rate increases, repricing opportunities could be on the horizon.
Credit unions posted record revenue in the third quarter thanks to large gains in loan and investment income, yet asset quality worsened as the industry braced for interest rate cuts.
Six data points showcase what’s happening in the larger economy that could direct credit union decision-making for the rest of the year.
A look at how broad economic trends are impacting the bottom line at credit unions.
TAPCO Credit Union boosted loan volumes with a campaign that put a new spin on a not-safe-for-work expression.
Dive into the performance trends that shaped the final quarter of the year, and learn how those metrics could impact the months ahead.
Cooperatives are using cash to meet rebounding loan demand and invest in higher-yielding securities and investments.
Credit unions are positioning their balance sheets to deliver greater yields as investment and lending conditions adapt to a late-pandemic environment.
From shaping the industry’s approach to data to framing the conversation around key industry issues, here’s a look at the impact we’ve made — and what’s to come
With adjustable-rate mortgages back in fashion, credit unions are educating members about the ins and outs of these products, dispelling misunderstandings along the way.
Elevated interest rates make fixed-rate mortgages less attractive to borrowers. In today’s environment, adjustable-rate and balloon/hybrid options offer more attractive payments and short-term flexibility.
Two credit union leaders discuss how regular broadcast appearances help them reach members and non-members alike.
Economic and industry challenges are reshaping the auto lending market.
As digital innovation reshapes banking, physical branches remain essential for trust, expertise, and personalized service.
How a family-driven app powers more swipe, more stick, and more growth.
The Rhode Island-based credit union is using internal and third-party data to better understand branch traffic patterns and consumer banking behaviors — and the results are paying off far faster than expected.
A notable shift is occurring in the industry as credit unions make a choice to refocus on areas in which they can make the greatest impact.
Gruber’s transition to CEO of UVA Community Credit Union brought leadership challenges, cultural shifts, and strategic transformations that all highlight the importance of decisive leadership.