Originations Slide As Lenders Tighten Underwriting
The Federal Reserve is projected to cut rates several times in 2024; however, soaring prices and dwindling savings still leave Americans with little incentive to make a big purchase.
The Federal Reserve is projected to cut rates several times in 2024; however, soaring prices and dwindling savings still leave Americans with little incentive to make a big purchase.
Liquidity has been front of mind for credit union leaders in recent quarters as loan and share growth battle it out on the balance sheet.
With interest rates up and economic growth tepid, credit union leaders are tracking key performance ratios in their loan portfolios.
Credit unions are shuffling staff and reimagining operations to make up for a slowdown in home lending.
The landscape of the mortgage market is rapidly evolving, and credit unions must adapt to stay competitive. Now is the perfect time to redefine your mortgage program.
How a trio of credit unions from across the country are tackling a universally difficult housing market.
Census data shows credit unions have a lot of work in front of them to make housing affordable for members.
Member digital experience, effective use of data, and how AI makes them possible are key topics that have credit union executives asking, “Where are we and where are we going?”
Leaders dish on their own approaches to leading with conscious intent.
Insights from more than 300 financial leaders offer a roadmap to navigate the year ahead.

Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.

From macroeconomics to multiculturalism, the future of AI, and more, the second day of this year’s convention was packed with insights.

From new attitudes to new ways of thinking about service delivery, here’s a look at the first day of the industry’s biggest event.

Storytelling drives growth and loyalty at Navy Federal, where real member experiences become narratives that strengthen trust, reinforce value, and build lasting relationships.

From where stories come from to how they’re produced and distributed, Lake Trust shares how authentic member narratives strengthen its brand and show what “positive impact” looks like in action.

An expert in user experience turns complex problems and opportunities into narratives that guide leaders toward confident decisions and growth-focused investment.

The Philadelphia-area cooperative scores among rate-shopping members with a co-branded certificate that links savings returns to college basketball results.
The credit unions that will win the next decade of card growth are those that treat credit cards not as one time product launches but as dynamic ecosystems requiring continuous investment.

Gen Z’s faith in traditional institutions gives credit unions a rich opportunity to serve as a key source of financial guidance.

CreditUnions.com is all-in on growth and marketing this week, spotlighting real-world strategies that help cooperatives serve members for life, invest in people, expand their impact, and more.
Get Inspired: 3 Mortgage Marketing Pages That Sell