Share Draft And Auto Loan Penetration Jump Substantially
Penetration growth is uneven across product lines, with share draft and auto loans blazing a trail in the past decade while other products remain stagnant.
Penetration growth is uneven across product lines, with share draft and auto loans blazing a trail in the past decade while other products remain stagnant.
The Federal Reserve is projected to cut rates several times in 2024; however, soaring prices and dwindling savings still leave Americans with little incentive to make a big purchase.
Credit unions are facing unique challenges as economic pressures deter potential buyers who are struggling with affordability.
New stores of federal funding are now available to help credit unions cultivate a growing business in solar and more.
There are different motivations for delving into green lending, but five in particular apply to the strategic focus of credit unions.
More than half of Americans younger than 50 say they would consider purchasing an electric vehicle. That’s an opportunity for credit unions.
By offering financing options at the top of the funnel, lenders can influence purchasing decisions and establish themselves as trusted financial partners.
Following years of elevated output, lending returned to historic norms in 2023.
The right streamlined processes plus industry insight supports auto portfolio growth.
Interest rates and inflation meet member budgetary challenges, but this Ohio credit union has a plan for that.

As Super Bowl LX nears, the Callahan Bowl prediction model says the Seahawks will see green en route to the Lombardi Trophy.

Two programs for aspiring volunteers are building a steady pipeline of ready-to-step-in leaders that trickles up to the director level.

Royal and American 1 credit unions share how their educational programs ensure incarcerated people are reentry ready.

Double‑digit net returns meet reliable credit performance when credit unions build a pipeline of high‑value members primed for deposits and engagement.

After years of merger-driven gains, a new senior leadership team and sales culture at Verve is powering a push for organic growth.

After years of declining membership, a new growth strategy and snappy catch phrase is paying off for the southern credit union.

Longer onboarding, focus groups, and peer leadership help Community First retain strong employees year after year.

Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line fixes into bottom-line wins.

Delivering human-centered service in a digital world is no longer a luxury for credit union contact centers — it’s a necessity.
The CEO of Adventure Credit Union shares tips to maintain credibility amid rapid executive turnover and organizational change.
Green Lending: What Is Your ‘Why?’