As Indirect Lending Falls, So Goes Auto Market Share
Credit unions have made the choice to back away from indirect auto lending, but that has come with a substantial opportunity cost.
Credit unions have made the choice to back away from indirect auto lending, but that has come with a substantial opportunity cost.
The veteran leader and Motor City hype man looks back on a career centered on living the “people helping people” philosophy.
From sky-high housing prices to increased credit card spending and beyond, these are the prime factors influencing today’s lending landscape.
In this Q&A, CRIF Select President Jeremy Engbrecht explains how credit unions are navigating the competitive indirect auto loan industry.
Penetration growth is uneven across product lines, with share draft and auto loans blazing a trail in the past decade while other products remain stagnant.
The Federal Reserve is projected to cut rates several times in 2024; however, soaring prices and dwindling savings still leave Americans with little incentive to make a big purchase.
Credit unions are facing unique challenges as economic pressures deter potential buyers who are struggling with affordability.
New stores of federal funding are now available to help credit unions cultivate a growing business in solar and more.
There are different motivations for delving into green lending, but five in particular apply to the strategic focus of credit unions.
More than half of Americans younger than 50 say they would consider purchasing an electric vehicle. That’s an opportunity for credit unions.

Storytelling drives growth and loyalty at Navy Federal, where real member experiences become narratives that strengthen trust, reinforce value, and build lasting relationships.

From where stories come from to how they’re produced and distributed, Lake Trust shares how authentic member narratives strengthen its brand and show what “positive impact” looks like in action.

An expert in user experience turns complex problems and opportunities into narratives that guide leaders toward confident decisions and growth-focused investment.

The Philadelphia-area cooperative scores among rate-shopping members with a co-branded certificate that links savings returns to college basketball results.
The credit unions that will win the next decade of card growth are those that treat credit cards not as one time product launches but as dynamic ecosystems requiring continuous investment.

Gen Z’s faith in traditional institutions gives credit unions a rich opportunity to serve as a key source of financial guidance.

CreditUnions.com is all-in on growth and marketing this week, spotlighting real-world strategies that help cooperatives serve members for life, invest in people, expand their impact, and more.

Fraud is increasing and becoming more sophisticated – and it’s often not caught until it’s too late.

A look at year-end performance trends reveals how earnings, affordability pressures, and asset quality are redefining the operating environment heading into 2026.

Members are struggling with an affordability crisis that is changing how they manage debt, and new behaviors are showing up across the credit union loan portfolio.
Green Lending: What Is Your ‘Why?’