What’s In A Name: Chief Efficiency Officer
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line
Finance
Your hub to learn how credit unions manage assets and liabilities, boost non-interest income, improve efficiencies and productivity, and maximize returns.
Top Finance Articles
6 Lessons For Credit Unions From Craft Breweries
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
The K-Shaped Recovery And An Economy Divided
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
4Q22 Trendwatch
February 17, 2023
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Watch the recording of Trendwatch to learn about credit union performance trends gathered from 4Q 2022 data.
Leveraging your Budgeting and Planning Processes to Optimize Performance in Today’s Environment
February 13, 2023
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As Credit Unions plan for 2023, 2024 and beyond, they are trying to figure out how to optimize performance in the face of uncertain times. Will interest rates continue to rise or will rates actually start to level off and maybe even decline, will the tight labor market and rising labor costs continue to push
Exit Interview: Dave Roughton, SAFE Credit Union
February 13, 2023
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From the coin vault to the corner office, Dave Roughton looks back on a career and to the future of an industry with impact in mind.
3 Ways To Measure For Better Marketing
February 13, 2023
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Marketing leaders share one strategy they use to demonstrate the goals of the department and its value to the organization.
Loan Balances Reached Record-Breaking YOY Growth
February 6, 2023
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Outstanding loan balances grew 19.1% in the third quarter of 2022. That number has never been higher at U.S. credit unions. What else happened in the loan portfolio?
Making Predictions For The Big Game? Callahan Bowl XVII Can Help.
February 6, 2023
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A look at the lending performance of credit unions in Kansas City and Philadelphia offers a novel way to forecast the winner of this year’s big game.
Overdraft Fees Rose 18% In 2022. How Will This Impact Collections In 2023?
February 6, 2023
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Overdraft fees are an early warning sign of potential delinquency. Proactive communication is critical.
A Closer Look At 2022’s Loan Growth Surge
February 6, 2023
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Credit union lending boomed last year. What’s in store for this year?
Create Revenue Streams And Member Value With Property And Casualty Insurance
January 30, 2023
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Insurance can be a cost-effective way for credit unions to boost the bottom line while helping members protect themselves, their families, and their assets.
What’s Happening To Expenses And Revenue At U.S. Credit Unions?
January 23, 2023
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The gap between expenses and revenue is narrowing as revenue growth begins to catch up with operating expense growth.
4Q22 Trendwatch
Watch the recording of Trendwatch to learn about credit union performance trends gathered from 4Q 2022 data.
Leveraging your Budgeting and Planning Processes to Optimize Performance in Today’s Environment
As Credit Unions plan for 2023, 2024 and beyond, they are trying to figure out how to optimize performance in the face of uncertain times. ...
Exit Interview: Dave Roughton, SAFE Credit Union
From the coin vault to the corner office, Dave Roughton looks back on a career and to the future of an industry with impact in ...
3 Ways To Measure For Better Marketing
Marketing leaders share one strategy they use to demonstrate the goals of the department and its value to the organization.
Loan Balances Reached Record-Breaking YOY Growth
Outstanding loan balances grew 19.1% in the third quarter of 2022. That number has never been higher at U.S. credit unions. What else happened in ...
Making Predictions For The Big Game? Callahan Bowl XVII Can Help.
A look at the lending performance of credit unions in Kansas City and Philadelphia offers a novel way to forecast the winner of this year’s ...
Overdraft Fees Rose 18% In 2022. How Will This Impact Collections In 2023?
Overdraft fees are an early warning sign of potential delinquency. Proactive communication is critical.
A Closer Look At 2022’s Loan Growth Surge
Credit union lending boomed last year. What’s in store for this year?
Create Revenue Streams And Member Value With Property And Casualty Insurance
Insurance can be a cost-effective way for credit unions to boost the bottom line while helping members protect themselves, their families, and their assets.
What’s Happening To Expenses And Revenue At U.S. Credit Unions?
The gap between expenses and revenue is narrowing as revenue growth begins to catch up with operating expense growth.
Browse Topics
Meet The Finalists For The 2026 Innovation Series: Data And Decision Intelligence
Callahan & Associates
This year’s finalists are reimagining how credit unions use data to boost service levels and improve efficiencies.
A New Product Playbook Is Driving Change At Premier Credit Union
Savana Morie
In order to adopt a more proactive strategy, the Iowa cooperative is using a dedicated product development team to promote visibility and follow-through from idea to launch.
Meet The Finalists For The 2026 Innovation Series: AI-Powered Member Experience
Callahan & Associates
This year’s finalists are reimagining how credit unions can use AI to combine cutting-edge technology with old-school member service.
When Members Don’t Turn To FIs, They Turn To Friends And Family
Andrew Lepczyk
Financial advice comes in many forms. How can credits union make sure they are the No. 1 choice for their members?
Meet The Finalists For The 2026 Innovation Series: Reimagining The Lending Experience
Callahan & Associates
This year’s finalists are uncovering new ways to harness the power of technology to improve and expand lending across the industry.
A Small Match Builds Big Emergency Savings At Lake Trust
Aaron Passman
A program to help staffers improve their savings skills generated more than $200,000 in deposits and helped change participants’ financial habits.
Credit Union Data Predicts Who Will Win Super Bowl 2026
Andrew Lepczyk
As Super Bowl LX nears, the Callahan Bowl prediction model says the Seahawks will see green en route to the Lombardi Trophy.
140 Million Reasons To Lend
Aaron Passman
Lending is evolving, and credit unions are adapting. This week, CreditUnions.com examines how shifting economic conditions are reshaping lending strategies.
Rethinking Auto Lending And The Choices Facing Credit Union Leaders
Callahan & Associates
Affordability pressures, extended loan terms, and shifting vehicle values are forcing institutions to look beyond familiar structures and reconsider how to balance risk and return.
What Credit Unions Can Do NOW To Launch And Expand Student Lending Programs
Callahan & Associates
Credit unions are uniquely well-positioned to guide members through uncertainty and fill essential funding gaps.