5 Takeaways From Trendwatch 2Q 2022
Macroeconomic shifts drove changes in member demand, which impacted top-level credit union metrics.
Macroeconomic shifts drove changes in member demand, which impacted top-level credit union metrics.
Some underwriting and belt-tightening, staffing and product changes are part of the response as swiftly rising rates roil the housing market.
The U.S. is experiencing a shortage of homes amid record demand, which is likely to have an impact on mortgage lending moving forward.
Supply still lags demand but price hikes are slowing, and a lot has changed in the past 15 years.
First mortgage originations at credit unions have risen substantially in the last decade, a period in which median home values have nearly doubled.
GreenState Credit Union has committed $1 billion toward home loans for communities of color. CEO Jeff Disterhoft is rallying the entire industry to take similar steps.
The Wyoming-based credit union is testing a program that rewards members for contributing to a fund to help other members more easily afford a down payment on a home.
Credit unions across the country have rolled out programs to create better days in their communities.
A program at Carolina Foothills FCU targets low-income borrowers with flexible underwriting practices, financial education, and partnerships with public, private, and nonprofit groups.
Lenders reported a record year for originations in 2021 despite rising asset prices and rates increases, both of which were substantively driven by inflationary pressures.

As Super Bowl LX nears, the Callahan Bowl prediction model says the Seahawks will see green en route to the Lombardi Trophy.

Two programs for aspiring volunteers are building a steady pipeline of ready-to-step-in leaders that trickles up to the director level.

Royal and American 1 credit unions share how their educational programs ensure incarcerated people are reentry ready.

Double‑digit net returns meet reliable credit performance when credit unions build a pipeline of high‑value members primed for deposits and engagement.

After years of merger-driven gains, a new senior leadership team and sales culture at Verve is powering a push for organic growth.

After years of declining membership, a new growth strategy and snappy catch phrase is paying off for the southern credit union.

Longer onboarding, focus groups, and peer leadership help Community First retain strong employees year after year.

Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line fixes into bottom-line wins.

Delivering human-centered service in a digital world is no longer a luxury for credit union contact centers — it’s a necessity.
The CEO of Adventure Credit Union shares tips to maintain credibility amid rapid executive turnover and organizational change.