Credit Unions’ Auto Market Share Hits All-Time High
June 13, 2022
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Despite all the challenges associated with buying a car right now, more consumers than ever are turning to credit unions for auto loans.
Growth
Residential Lending Slows Even As Market Share Rises
June 6, 2022
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The industry closed out the first quarter with a higher percentage of the total mortgage market, although originations dropped amid decreasing inventories and a broader slowdown in home loan activity.
Just Add Coffee: How 2 Credit Unions Are Rethinking Branching
May 2, 2022
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Top-Level Takeaways Co-locations diversify branch networks and can attract community members to a branch for reasons completely unrelated to banking. The collaborations provide opportunities for credit unions to align themselves with unlikely partners, and some arrangements provide non-interest income streams. Co-location strategies in which credit unions share space with another business often completely unrelated to
Changes To The Credit Card Market Are Coming. Are you Ready?
April 4, 2022
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Managing a card program will require addressing specific challenges. Failing to prepare could result in a damaged future for the credit union’s card program
Industry Performance: Member Relationships (4Q21)
March 28, 2022
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Inflation and international trade sanctions cast shadows over member spending behavior in the near future.
Callahan’s Guide To The 2022 Final Four
March 22, 2022
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The sports analysts at Callahan & Associates wrap up March Madness with predictions based on credit union performance data. Which team will reign supreme?
3 Investment Trends From The Fourth Quarter Of 2021
March 14, 2022
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Credit unions are positioning their balance sheets to deliver greater yields as investment and lending conditions adapt to a late-pandemic environment.
Kent Oram On Leadership
March 14, 2022
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The CEO of Idaho Central Credit Union, one of the fastest-growing credit unions in the country, shares insights on leading through change and planning for the future.
VSECU At-A-Glance
January 10, 2022
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Five graphs that dive into the financial performance of the Green Mountain State cooperative.
3 Takeaways From Trendwatch 3Q 2021
November 15, 2021
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Credit union success on the balance sheet and income statement in the third quarter is creating new opportunities for future impact.
Credit Unions’ Auto Market Share Hits All-Time High
Despite all the challenges associated with buying a car right now, more consumers than ever are turning to credit unions for auto loans.
Residential Lending Slows Even As Market Share Rises
The industry closed out the first quarter with a higher percentage of the total mortgage market, although originations dropped amid decreasing inventories and a broader ...
Just Add Coffee: How 2 Credit Unions Are Rethinking Branching
Top-Level Takeaways Co-locations diversify branch networks and can attract community members to a branch for reasons completely unrelated to banking. The collaborations provide opportunities for ...
Changes To The Credit Card Market Are Coming. Are you Ready?
Managing a card program will require addressing specific challenges. Failing to prepare could result in a damaged future for the credit union’s card program
Industry Performance: Member Relationships (4Q21)
Inflation and international trade sanctions cast shadows over member spending behavior in the near future.
Callahan’s Guide To The 2022 Final Four
The sports analysts at Callahan & Associates wrap up March Madness with predictions based on credit union performance data. Which team will reign supreme?
3 Investment Trends From The Fourth Quarter Of 2021
Credit unions are positioning their balance sheets to deliver greater yields as investment and lending conditions adapt to a late-pandemic environment.
Kent Oram On Leadership
The CEO of Idaho Central Credit Union, one of the fastest-growing credit unions in the country, shares insights on leading through change and planning for ...
VSECU At-A-Glance
Five graphs that dive into the financial performance of the Green Mountain State cooperative.
3 Takeaways From Trendwatch 3Q 2021
Credit union success on the balance sheet and income statement in the third quarter is creating new opportunities for future impact.
Browse Topics
Credit Union Storytelling With A Mission Focus
Marc Rapport
Storytelling drives growth and loyalty at Navy Federal, where real member experiences become narratives that strengthen trust, reinforce value, and build lasting relationships.
How Lake Trust Turns Member Experiences Into Brand Strategy
Savana Morie
From where stories come from to how they’re produced and distributed, Lake Trust shares how authentic member narratives strengthen its brand and show what “positive impact” looks like in action.
How An Internal Storyteller Fuels Member Growth At Navy Federal
Marc Rapport
An expert in user experience turns complex problems and opportunities into narratives that guide leaders toward confident decisions and growth-focused investment.
At Ardent Credit Union, Deposits Are A ‘Slam Dunk’
Aaron Passman
The Philadelphia-area cooperative scores among rate-shopping members with a co-branded certificate that links savings returns to college basketball results.
The Strategic Case For Rethinking Credit Card Issuing
Callahan & Associates
The credit unions that will win the next decade of card growth are those that treat credit cards not as one time product launches but as dynamic ecosystems requiring continuous investment.
What Gen Z Is Really Looking For In A Credit Union
Callahan & Associates
Gen Z’s faith in traditional institutions gives credit unions a rich opportunity to serve as a key source of financial guidance.
What’s Job No. 2?
Aaron Passman
CreditUnions.com is all-in on growth and marketing this week, spotlighting real-world strategies that help cooperatives serve members for life, invest in people, expand their impact, and more.
Community Financial Institutions Need A New Playbook To Combat Scams
Callahan & Associates
Fraud is increasing and becoming more sophisticated – and it’s often not caught until it’s too late.
The Numbers That Matter Most To Credit Unions
Aaron Passman
A look at year-end performance trends reveals how earnings, affordability pressures, and asset quality are redefining the operating environment heading into 2026.
The Affordability Crisis Is Reshaping Credit Union Balance Sheets
Sherry Virden
Members are struggling with an affordability crisis that is changing how they manage debt, and new behaviors are showing up across the credit union loan portfolio.