Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

Best Of January 2020

Welcome to the 2020s. Based on January traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.

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Jama Campbell On Leadership

The SECU Foundation executive director applies the solution-focused philosophy of leadership she learned in the trenches to the community impact work she now leads.

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Industry Insights

Best Of January 2020

Welcome to the 2020s. Based on January traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.
Features

How Green Can You Go? VSECU Is All-In On Energy-Savings Lending.

Tree-hugging roots run deep at the Vermont credit union, which offers an array of lending and deposit products aimed at fighting climate change.
Features

How Excite Credit Union Primes The Pump For College Education

The Silicon Valley credit union plans to create “a college mindset” with a $25-a-pop savings plan.
Industry Insights

Losing The ‘Loan,’ Learning From Blackrock, And Leadership In The Tar Heel State

Five can't-miss data points this week on CreditUnions.com.
Features

How To Foster A New Culture Across The Credit Union

When Commonwealth Credit Union rolled out Team 1, it took explicit steps to ensure the new culture would take root and flourish at the Kentucky ...
Features

Jama Campbell On Leadership

The SECU Foundation executive director applies the solution-focused philosophy of leadership she learned in the trenches to the community impact work she now leads.
Credit Union Industry Commentary

What Has The World Come To: Inspiration From The CEO Of BlackRock

More purpose trumps maximizing profit at the world’s largest asset manager. Member-owned financial cooperatives should take note.
Features

High Rates, High Trust Nets High Returns For Latino Community Credit Union

The North Carolina cooperative generates strong deposits to fuel a humming lending machine.
Features

How Opportunities Credit Union Throws A Lifeline To Underwater Borrowers

This Vermont cooperative is making life-changing auto loans to rescue borrowers who are underwater or burdened with high-interest debt of all kinds.
Industry Insights

Imperatives, Ethical Hacking, And High-Performing Teams

Five can't-miss data points this week on CreditUnions.com.
From left: Dave Valentine, chief lending and strategy officer at Illinois-based Consumers Credit Union, and his dad, Mike Valentine, CEO of BCU.

A Credit Union Bond Beyond Bloodlines

For Mike and Dave Valentine, the family business just happens to be credit unions. The father-son duo talk leadership styles, cooperative values, and the lessons they’ve learned from each other along the way.

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Colorful digital promo for Baton Rouge Telco Federal Credit Union's Era's Tour-inspired HELOC campaign. It features bold “zero out-of-pocket costs” messaging and a call-to-action button.

Home Is Where The Heart (And More) Is

Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.

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