Affordable Housing Isn’t About Business. It’s About People.
NOLA Firemen’s FCU helps members qualify for a mortgage in a state where poverty is high and insurance premiums are keeping many would-be borrowers out
Lending
Our Lending page is the spot for credit union strategies on product development, operations, and pricing.
Top Lending Articles
Midwestern Credit Unions Break New Ground With Auto Loans
Blaze, Consumers, and Interra credit unions pioneer a new path to liquidity under the guidance of Alloya Corporate.
7 Smart Loans For Life’s Big Moments
From funerals to education to gender-affirming care and beyond, credit unions are punching up the personal loan.
Strategies To Enhance Mortgage Efficiency Without Cutting Jobs
June 3, 2024
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Credit unions are shuffling staff and reimagining operations to make up for a slowdown in home lending.
5 Reasons To Use A Mortgage CUSO Now
June 3, 2024
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The landscape of the mortgage market is rapidly evolving, and credit unions must adapt to stay competitive. Now is the perfect time to redefine your mortgage program.
Get Inspired: 3 Mortgage Marketing Pages That Sell
June 3, 2024
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How a trio of credit unions from across the country are tackling a universally difficult housing market.
When It Comes To Housing, Prices Are Outpacing Income
June 3, 2024
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Census data shows credit unions have a lot of work in front of them to make housing affordable for members.
‘Digital Readiness’ Means Many Things To Many People. What Does It Mean For Your Credit Union?
June 3, 2024
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Member digital experience, effective use of data, and how AI makes them possible are key topics that have credit union executives asking, “Where are we and where are we going?”
The Art Of Selling On Social Media
May 20, 2024
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Credit unions are navigating regulatory compliance and setting guidelines to help mortgage, investment, and deposit teams gain more traction on social.
5 Takeaways From Trendwatch 1Q 2024
May 13, 2024
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Asset quality, liquidity, and revenue are all on the minds of credit union leaders. Here’s what the data has to say about that and more.
The Strategic Advantage Of Residual-Based Financing
May 13, 2024
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Credit unions are facing unique challenges as economic pressures deter potential buyers who are struggling with affordability.
3 Reasons To Provide Student Lending Solutions Now
May 13, 2024
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Current complications highlight how student lending can help members bridge the financial gap between the cost of education and savings, scholarships, and federal aid.
Earth Day Is Every Day For Green Lenders
April 22, 2024
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New stores of federal funding are now available to help credit unions cultivate a growing business in solar and more.
Strategies To Enhance Mortgage Efficiency Without Cutting Jobs
Credit unions are shuffling staff and reimagining operations to make up for a slowdown in home lending.
5 Reasons To Use A Mortgage CUSO Now
The landscape of the mortgage market is rapidly evolving, and credit unions must adapt to stay competitive. Now is the perfect time to redefine your ...
When It Comes To Housing, Prices Are Outpacing Income
Census data shows credit unions have a lot of work in front of them to make housing affordable for members.
‘Digital Readiness’ Means Many Things To Many People. What Does It Mean For Your Credit Union?
Member digital experience, effective use of data, and how AI makes them possible are key topics that have credit union executives asking, "Where are we ...
The Art Of Selling On Social Media
Credit unions are navigating regulatory compliance and setting guidelines to help mortgage, investment, and deposit teams gain more traction on social.
5 Takeaways From Trendwatch 1Q 2024
Asset quality, liquidity, and revenue are all on the minds of credit union leaders. Here's what the data has to say about that and more.
The Strategic Advantage Of Residual-Based Financing
Credit unions are facing unique challenges as economic pressures deter potential buyers who are struggling with affordability.
3 Reasons To Provide Student Lending Solutions Now
Current complications highlight how student lending can help members bridge the financial gap between the cost of education and savings, scholarships, and federal aid.
Earth Day Is Every Day For Green Lenders
New stores of federal funding are now available to help credit unions cultivate a growing business in solar and more.
Browse Topics
Keep The Mortgage. Ditch The Fees.
Savana Morie
A rethink of closing costs, rate relief, and employer partnerships helped 7 17 Credit Union build an affordable housing mortgage program that works.
Home Is Where The Heart (And More) Is
Aaron Passman
Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.
3 Ways To Market For HELOC Success
Aaron Passman
Home equity lending is a winning option for credit unions in today’s mortgage environment. Learn how three different shops meet members’ needs.
Small House, Big Opportunity: 2 Takes On Manufactured Home Loans
Aaron Passman
Manufactured home loans can provide members access to affordable housing, including those in rural areas. Two credit unions share how they approach the niche product.
Mortgage Lending Is Back, But It Looks Different
Tony Waltrich
After a prolonged slowdown, signs of life are returning to mortgage lending. Growth is uneven, with first-time buyers and shifting rate dynamics driving activity in select segments.
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.
Insights From The Outside: Don Rositano
Marc Rapport
How a former Sam’s Club finance leader adapted his member-first mindset to a not-for-profit credit union.
What’s In A Name: Vice President Of History And Culture
Aaron Passman
How a unique role instills SchoolsFirst FCU’s future leaders with an appreciation for its past.
Growth Is A Mindset, But Success Is In The Contract
Callahan & Associates
Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.
Fraud Is Faster, Smarter, And Harder To Stop. Here’s How To.
Callahan & Associates
RKL offers insight, expertise, and experience to help fight off growing threats.
Get Inspired: 3 Mortgage Marketing Pages That Sell