5 Takeaways From Trendwatch 4Q 2024
With shares outpacing loans and indirect lending bringing in fewer members, credit unions focused on what they do best in the fourth quarter: serving core members.
With shares outpacing loans and indirect lending bringing in fewer members, credit unions focused on what they do best in the fourth quarter: serving core members.
Look beyond the headlines to better understand what is driving current market trends and how they could impact your credit union’s investment portfolio.
A study of U.S. consumers shows the crucial role digital offerings play in winning over members looking for ease, accessibility, and personalization.
A data-based look at how credit union performance in Missouri and Pennsylvania could mirror the outcome of this year’s Super Bowl.
Test your knowledge of credit union lending trends in this consumer behavior pop quiz.
As inflation reshapes budgets and deepens financial divides, it’s important for credit unions to step up with strategies that support members and tackle everyday challenges.
Look beyond the headlines to better understand what is driving current market trends and how they could impact your credit union’s investment portfolio.
Credit unions offer products and services to meet the distinct needs of low-income Americans; unfortunately, many people who need this assistance the most simply can’t or won’t access it.
Six data points showcase what’s happening in the U.S. economy that could direct credit union decision-making in the year to come.
From geography to field of membership and more, here’s how to get a jump on performance benchmarking in the new year.

Having weathered a difficult five years, U.S households have modestly improved their financial situation in the short term; their long-term prognosis is murkier.

Third quarter performance data is a reminder that credit unions perform best when conditions are hardest.

From cross-cooperative collaboration to well-timed relief products and services, credit unions are lightening the holiday budget burden.

Amid a turbulent financial landscape, credit unions across the country stepped in with lending, grants, and community partnerships to support small businesses and entrepreneurs.

The Arizona-based credit union has revamped its approach to financial education and community partnerships to better serve the needs of its market.

Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.

A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.

From the boardroom to the branch floor, credit union leaders share thoughts on being different, embracing challenges, keeping mission top of mind, and more.

The right people in the right positions can make a meaningful difference in driving success and exploring opportunities.

The editorial team at Callahan & Associates weighs in on stories that defined 2025 through actionable strategies, meaningful insights, and perspectives that continue to influence the cooperative movement.
Markets Sift Through Noise As They Look For Clarity