5 Takeaways From Trendwatch 4Q 2024
With shares outpacing loans and indirect lending bringing in fewer members, credit unions focused on what they do best in the fourth quarter: serving core members.
With shares outpacing loans and indirect lending bringing in fewer members, credit unions focused on what they do best in the fourth quarter: serving core members.
Innovative solutions offer credit union auto lending programs flexible payment options, reduced financial risks, and strengthened member relationships
For more than five years, a second-chance auto loan program has helped credit- and income-challenged members buy a car, even when they don’t qualify via traditional underwriting.
Higher interest rates have forced members to pick and choose which debts to repay and which to postpone, which doesn’t fare well for revolving products.
Fluctuating loan demand upset credit union lending pipelines and balance sheets in the first half of the year. How significant were these impacts?
Credit unions have made the choice to back away from indirect auto lending, but that has come with a substantial opportunity cost.
The veteran leader and Motor City hype man looks back on a career centered on living the “people helping people” philosophy.
From sky-high housing prices to increased credit card spending and beyond, these are the prime factors influencing today’s lending landscape.
In this Q&A, CRIF Select President Jeremy Engbrecht explains how credit unions are navigating the competitive indirect auto loan industry.
Penetration growth is uneven across product lines, with share draft and auto loans blazing a trail in the past decade while other products remain stagnant.

Discover how two employee awards honor the Arizona credit union’s commitment to a team-first culture while boosting employee engagement and workplace culture.

AI is removing friction from financial decisions, giving consumers more control over their money and forcing banks and credit unions to compete on real value.

The organizational structures for the marketing teams at 3Rivers FCU and Leaders Credit Union couldn’t be more different, but they share a common goal.

NOLA Firemen’s FCU helps members qualify for a mortgage in a state where poverty is high and insurance premiums are keeping many would-be borrowers out of a home.

Callahan & Associates provides an early look at quarterly performance results. Sneak a peek at the latest trends here.

Don’t stop reading because you think this is a love letter to Zohran Mamdani. It’s not about politics; it’s about connection and authenticity. His people-first campaign offers four lessons for credit unions on speaking with purpose and being heard.
Explore best practices to streamline service, inspire leadership engagement, and improve the member experience.

Member growth is slowing. What can credit unions do about it? Callahan experts explore how purpose and financial wellbeing might be the key to sustainable member growth.

Futureproof your credit union. Learn how ASAPP Financial Technology’s bank.io OXP | Omnichannel Experience Platform supports credit unions as they compete against direct-to-consumer fintechs.

Choosing the right credit union core technology provider helps members, employees, and the credit union thrive.