What’s In A Name: Chief Efficiency Officer
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line
Finance
Your hub to learn how credit unions manage assets and liabilities, boost non-interest income, improve efficiencies and productivity, and maximize returns.
Top Finance Articles
6 Lessons For Credit Unions From Craft Breweries
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
The K-Shaped Recovery And An Economy Divided
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
Universal Tellers Take Credit Unions Beyond Basic Banking
September 23, 2024
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Branching experts share the pros and cons behind ditching the traditional teller role in favor of a new staffing model.
More Branches, But Smaller And Smarter
September 23, 2024
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Cooperatives are expanding branch networks as banks of all sizes pull back from brick-and-mortar.
UFCU’s Mobile Branch Drives Financial Sense In Underserved Communities
September 23, 2024
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The Texas credit union is extending financial services and resources to geographical areas with limited or no banking presence.
Macroeconomic Indicators In 2Q24
September 11, 2024
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Six data points showcase what’s happening in the U.S. economy that could direct credit union decision-making for the rest of the year.
Better Rates And Service Mean Extra Costs For Credit Unions
September 10, 2024
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Credit unions leverage their member-first mission to better serve all members, even those of modest means, making cooperatives especially valuable in challenging economic times.
5 Graphs That Explain Today’s Investment Portfolio
September 10, 2024
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Credit unions are reigniting investment strategies amid rate shifts and slowing loan demand.
6 Reasons Credit Unions Are Selling Their Credit Card Portfolios
September 9, 2024
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Market pressures and compliance challenges are just two variables pushing cooperatives to hand off their card operations.
The Future Of Check Processing: A Transaction Level Approach
September 9, 2024
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A new approach to transaction processing lowers costs, reduces risks, and increases efficiency.
Unlocking The True Value Of Your CPI Program: What You Need To Know
September 9, 2024
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From payments to claims processing and beyond, understanding your collateral protection insurance needs is crucial to selecting the right partner.
Soft Landing Remains A Possibility, Even If Historically Elusive
September 9, 2024
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Look beyond the headlines to discover the driving forces behind market trends and consider how they impact a credit union’s investment portfolio.
Universal Tellers Take Credit Unions Beyond Basic Banking
Branching experts share the pros and cons behind ditching the traditional teller role in favor of a new staffing model.
More Branches, But Smaller And Smarter
Cooperatives are expanding branch networks as banks of all sizes pull back from brick-and-mortar.
UFCU’s Mobile Branch Drives Financial Sense In Underserved Communities
The Texas credit union is extending financial services and resources to geographical areas with limited or no banking presence.
Macroeconomic Indicators In 2Q24
Six data points showcase what's happening in the U.S. economy that could direct credit union decision-making for the rest of the year.
Better Rates And Service Mean Extra Costs For Credit Unions
Credit unions leverage their member-first mission to better serve all members, even those of modest means, making cooperatives especially valuable in challenging economic times.
5 Graphs That Explain Today’s Investment Portfolio
Credit unions are reigniting investment strategies amid rate shifts and slowing loan demand.
The Future Of Check Processing: A Transaction Level Approach
A new approach to transaction processing lowers costs, reduces risks, and increases efficiency.
Unlocking The True Value Of Your CPI Program: What You Need To Know
From payments to claims processing and beyond, understanding your collateral protection insurance needs is crucial to selecting the right partner.
Soft Landing Remains A Possibility, Even If Historically Elusive
Look beyond the headlines to discover the driving forces behind market trends and consider how they impact a credit union’s investment portfolio.
Browse Topics
Credit Union Storytelling With A Mission Focus
Marc Rapport
Storytelling drives growth and loyalty at Navy Federal, where real member experiences become narratives that strengthen trust, reinforce value, and build lasting relationships.
How Lake Trust Turns Member Experiences Into Brand Strategy
Savana Morie
From where stories come from to how they’re produced and distributed, Lake Trust shares how authentic member narratives strengthen its brand and show what “positive impact” looks like in action.
How An Internal Storyteller Fuels Member Growth At Navy Federal
Marc Rapport
An expert in user experience turns complex problems and opportunities into narratives that guide leaders toward confident decisions and growth-focused investment.
At Ardent Credit Union, Deposits Are A ‘Slam Dunk’
Aaron Passman
The Philadelphia-area cooperative scores among rate-shopping members with a co-branded certificate that links savings returns to college basketball results.
The Strategic Case For Rethinking Credit Card Issuing
Callahan & Associates
The credit unions that will win the next decade of card growth are those that treat credit cards not as one time product launches but as dynamic ecosystems requiring continuous investment.
What Gen Z Is Really Looking For In A Credit Union
Callahan & Associates
Gen Z’s faith in traditional institutions gives credit unions a rich opportunity to serve as a key source of financial guidance.
What’s Job No. 2?
Aaron Passman
CreditUnions.com is all-in on growth and marketing this week, spotlighting real-world strategies that help cooperatives serve members for life, invest in people, expand their impact, and more.
Community Financial Institutions Need A New Playbook To Combat Scams
Callahan & Associates
Fraud is increasing and becoming more sophisticated – and it’s often not caught until it’s too late.
The Numbers That Matter Most To Credit Unions
Aaron Passman
A look at year-end performance trends reveals how earnings, affordability pressures, and asset quality are redefining the operating environment heading into 2026.
The Affordability Crisis Is Reshaping Credit Union Balance Sheets
Sherry Virden
Members are struggling with an affordability crisis that is changing how they manage debt, and new behaviors are showing up across the credit union loan portfolio.
6 Reasons Credit Unions Are Selling Their Credit Card Portfolios