What’s In A Name: Chief Efficiency Officer
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line
Finance
Your hub to learn how credit unions manage assets and liabilities, boost non-interest income, improve efficiencies and productivity, and maximize returns.
Top Finance Articles
6 Lessons For Credit Unions From Craft Breweries
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
The K-Shaped Recovery And An Economy Divided
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
For Good Governance, Make The Board Aware Of Liquidity Risk
March 25, 2024
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Credit unions are turning toward the Federal Reserve’s Bank Term Funding Program to mitigate liquidity pressure.
Interest Margins Are Up. ROA Is Not.
March 11, 2024
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Rising interest rates helped credit unions boost margins in 2023; however, increased provisions ate into ROA.
Looking For Deeper Insights? Consider The Median.
March 11, 2024
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The performance of the industry’s largest credit unions can skew averages; considering median data in performance analysis uncovers different insights.
Americans Are Less Financially Confident Than 5 Years Ago
March 11, 2024
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Despite building savings during the pandemic, less than half of Americans feel comfortable with their level of emergency savings today. Even that comfort is not evenly distributed.
Share Growth Changes Reflect Member Appetite For Higher Yields
March 11, 2024
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Members are moving their shares from liquid deposits to certificates in an effort to earn more from their money.
High Rates + Costly Assets = Slow Lending
March 11, 2024
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Following years of elevated output, lending returned to historic norms in 2023.
Markets Pare Back Pivot Expectations
March 7, 2024
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Look beyond the headlines to discover the driving forces behind market trends and consider how they impact a credit union’s investment portfolio.
Artificial Intelligence, Genuine Member Experience
March 4, 2024
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Use cases of AI in financial services are still limited, but UFCU is showing how new technology can alleviate pain points and reduce friction.
Risky Business: The Hidden Dangers Of Abandoning CPI
March 4, 2024
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It has been shown repeatedly that the number of uninsured borrowers increases and losses grow larger when institutions move from CPI to a blanket policy.
A New Economic Environment Demands New Perspectives
March 2, 2024
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Credit union leaders can lead their organizations through a period of uncertainty by looking at results through a different lens.
For Good Governance, Make The Board Aware Of Liquidity Risk
Credit unions are turning toward the Federal Reserve’s Bank Term Funding Program to mitigate liquidity pressure.
Interest Margins Are Up. ROA Is Not.
Rising interest rates helped credit unions boost margins in 2023; however, increased provisions ate into ROA.
Looking For Deeper Insights? Consider The Median.
The performance of the industry’s largest credit unions can skew averages; considering median data in performance analysis uncovers different insights.
Americans Are Less Financially Confident Than 5 Years Ago
Despite building savings during the pandemic, less than half of Americans feel comfortable with their level of emergency savings today. Even that comfort is not ...
Share Growth Changes Reflect Member Appetite For Higher Yields
Members are moving their shares from liquid deposits to certificates in an effort to earn more from their money.
High Rates + Costly Assets = Slow Lending
Following years of elevated output, lending returned to historic norms in 2023.
Artificial Intelligence, Genuine Member Experience
Use cases of AI in financial services are still limited, but UFCU is showing how new technology can alleviate pain points and reduce friction.
Risky Business: The Hidden Dangers Of Abandoning CPI
It has been shown repeatedly that the number of uninsured borrowers increases and losses grow larger when institutions move from CPI to a blanket policy.
A New Economic Environment Demands New Perspectives
Credit union leaders can lead their organizations through a period of uncertainty by looking at results through a different lens.
Browse Topics
Markets React To Consequential Announcements
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
Meet The Finalists For The 2026 Innovation Series: Data And Decision Intelligence
Callahan & Associates
This year’s finalists are reimagining how credit unions use data to boost service levels and improve efficiencies.
A New Product Playbook Is Driving Change At Premier Credit Union
Savana Morie
In order to adopt a more proactive strategy, the Iowa cooperative is using a dedicated product development team to promote visibility and follow-through from idea to launch.
Meet The Finalists For The 2026 Innovation Series: AI-Powered Member Experience
Callahan & Associates
This year’s finalists are reimagining how credit unions can use AI to combine cutting-edge technology with old-school member service.
When Members Don’t Turn To FIs, They Turn To Friends And Family
Andrew Lepczyk
Financial advice comes in many forms. How can credits union make sure they are the No. 1 choice for their members?
Meet The Finalists For The 2026 Innovation Series: Reimagining The Lending Experience
Callahan & Associates
This year’s finalists are uncovering new ways to harness the power of technology to improve and expand lending across the industry.
A Small Match Builds Big Emergency Savings At Lake Trust
Aaron Passman
A program to help staffers improve their savings skills generated more than $200,000 in deposits and helped change participants’ financial habits.
Don’t Wait For Data. FirstLook Analysis Is Available Today.
Callahan & Associates
Callahan & Associates provides an early look at quarterly performance results. Sneak a peek at the latest trends here.
Credit Union Data Predicts Who Will Win Super Bowl 2026
Andrew Lepczyk
As Super Bowl LX nears, the Callahan Bowl prediction model says the Seahawks will see green en route to the Lombardi Trophy.
140 Million Reasons To Lend
Aaron Passman
Lending is evolving, and credit unions are adapting. This week, CreditUnions.com examines how shifting economic conditions are reshaping lending strategies.
Markets Pare Back Pivot Expectations