What’s In A Name: Chief Efficiency Officer
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line
Finance
Your hub to learn how credit unions manage assets and liabilities, boost non-interest income, improve efficiencies and productivity, and maximize returns.
Top Finance Articles
6 Lessons For Credit Unions From Craft Breweries
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
The K-Shaped Recovery And An Economy Divided
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
Powell Reiterates Data Dependency, Market Revives Soft Landing Narrative
August 7, 2023
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Look beyond the headlines to discover the driving forces behind market trends and consider how they impact a credit union’s investment portfolio.
Increased Credit Card Use During Economic Uncertainty
August 7, 2023
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More than one-third of cardholders have increased credit card spending in the past six months. What do you need to know about these consumers?
The Impact Of Higher Rates On Credit Union Earnings
July 31, 2023
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As credit unions repriced their asset portfolios, higher loan and investment yields bolstered margins and revenue. However, stiff competition for liquidity increased the cost of funds.
Micro Grants. Major Support.
July 31, 2023
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A microgrant program from Verity Credit Union lifts up local nonprofits and other organizations.
Little Consensus On Economy In Second Half Of 2023
July 31, 2023
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Look beyond the headlines to discover the driving forces behind market trends and consider how they impact a credit union’s investment portfolio.
ALM Poses An Existential Crisis For Credit Unions
July 24, 2023
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A run of bank failures in 2023 has forced all financial institutions to ask themselves whether they’re safer than troubled banks.
Navigating Liquidity In Testing Times: Insights From Leaders Credit Union
July 24, 2023
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The Tennessee cooperative uses a “balanced balance sheet approach” to ensure steady growth in lending and deposits.
The Cost Of Liquidity
July 24, 2023
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Credit unions have many ways to build liquidity, each with its own benefits and costs. Which option is right for your credit union?
Share Balances Post Lowest Annual Growth On Record
July 24, 2023
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Inflation has eased, but rebuilding a cushion of savings has proven difficult for many Americans.
As Deposit Growth Slows, Nonmember Deposits Surge
July 24, 2023
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An amended rule on public unit and nonmember shares provides new sources of liquidity for federally insured credit unions.
Increased Credit Card Use During Economic Uncertainty
More than one-third of cardholders have increased credit card spending in the past six months. What do you need to know about these consumers?
The Impact Of Higher Rates On Credit Union Earnings
As credit unions repriced their asset portfolios, higher loan and investment yields bolstered margins and revenue. However, stiff competition for liquidity increased the cost of ...
Micro Grants. Major Support.
A microgrant program from Verity Credit Union lifts up local nonprofits and other organizations.
Little Consensus On Economy In Second Half Of 2023
Look beyond the headlines to discover the driving forces behind market trends and consider how they impact a credit union’s investment portfolio.
ALM Poses An Existential Crisis For Credit Unions
A run of bank failures in 2023 has forced all financial institutions to ask themselves whether they’re safer than troubled banks.
Navigating Liquidity In Testing Times: Insights From Leaders Credit Union
The Tennessee cooperative uses a “balanced balance sheet approach” to ensure steady growth in lending and deposits.
The Cost Of Liquidity
Credit unions have many ways to build liquidity, each with its own benefits and costs. Which option is right for your credit union?
Share Balances Post Lowest Annual Growth On Record
Inflation has eased, but rebuilding a cushion of savings has proven difficult for many Americans.
As Deposit Growth Slows, Nonmember Deposits Surge
An amended rule on public unit and nonmember shares provides new sources of liquidity for federally insured credit unions.
Browse Topics
Credit Union Storytelling With A Mission Focus
Marc Rapport
Storytelling drives growth and loyalty at Navy Federal, where real member experiences become narratives that strengthen trust, reinforce value, and build lasting relationships.
How Lake Trust Turns Member Experiences Into Brand Strategy
Savana Morie
From where stories come from to how they’re produced and distributed, Lake Trust shares how authentic member narratives strengthen its brand and show what “positive impact” looks like in action.
How An Internal Storyteller Fuels Member Growth At Navy Federal
Marc Rapport
An expert in user experience turns complex problems and opportunities into narratives that guide leaders toward confident decisions and growth-focused investment.
At Ardent Credit Union, Deposits Are A ‘Slam Dunk’
Aaron Passman
The Philadelphia-area cooperative scores among rate-shopping members with a co-branded certificate that links savings returns to college basketball results.
The Strategic Case For Rethinking Credit Card Issuing
Callahan & Associates
The credit unions that will win the next decade of card growth are those that treat credit cards not as one time product launches but as dynamic ecosystems requiring continuous investment.
What Gen Z Is Really Looking For In A Credit Union
Callahan & Associates
Gen Z’s faith in traditional institutions gives credit unions a rich opportunity to serve as a key source of financial guidance.
What’s Job No. 2?
Aaron Passman
CreditUnions.com is all-in on growth and marketing this week, spotlighting real-world strategies that help cooperatives serve members for life, invest in people, expand their impact, and more.
Community Financial Institutions Need A New Playbook To Combat Scams
Callahan & Associates
Fraud is increasing and becoming more sophisticated – and it’s often not caught until it’s too late.
The Numbers That Matter Most To Credit Unions
Aaron Passman
A look at year-end performance trends reveals how earnings, affordability pressures, and asset quality are redefining the operating environment heading into 2026.
The Affordability Crisis Is Reshaping Credit Union Balance Sheets
Sherry Virden
Members are struggling with an affordability crisis that is changing how they manage debt, and new behaviors are showing up across the credit union loan portfolio.
Powell Reiterates Data Dependency, Market Revives Soft Landing Narrative