Affordable Housing Isn’t About Business. It’s About People.
NOLA Firemen’s FCU helps members qualify for a mortgage in a state where poverty is high and insurance premiums are keeping many would-be borrowers out
Lending
Our Lending page is the spot for credit union strategies on product development, operations, and pricing.
Top Lending Articles
Midwestern Credit Unions Break New Ground With Auto Loans
Blaze, Consumers, and Interra credit unions pioneer a new path to liquidity under the guidance of Alloya Corporate.
7 Smart Loans For Life’s Big Moments
From funerals to education to gender-affirming care and beyond, credit unions are punching up the personal loan.
Ask An Analyst: What Does The Data Say About Financial Wellness?
August 26, 2024
No Comments
Americans face challenges in retirement planning and rising debt. Credit unions can help them tackle that.
Why Now Is A Perfect Time For A Credit Department Tune-Up
August 19, 2024
No Comments
Identifying and addressing pain points or gaps today will pave the way for a more stable and profitable future.
Turning Data Into Loan Growth For Your Credit Union
August 8, 2024
No Comments
Credit unions must leverage every tool at their disposal if they want to stay one step ahead of their competition—and one step ahead of rising member expectations. Having the ability to quickly sort and analyze your data allows you to identify high-quality opportunities to engage members when it matters most. During this insightful webinar we
First Financial Of Maryland Doubles Down On AI-Powered Lending
August 4, 2024
No Comments
After an AI-driven unsecured short-term loan brought in roughly $10 million in four years, the mid-Atlantic cooperative is branching out into credit cards.
Millennials Are Driving Mortgage Growth At These Credit Unions
August 4, 2024
No Comments
Discover how Liberty FCU and Veridian Credit Union are successfully increasing mortgage portfolios with strategies tailored to Gen Z and millennials.
Putting CECL Accounting To The Test
August 4, 2024
No Comments
Credit union CFOs say the new standard has created clear processes and more collaboration between finance and lending, while adding even more work to an age-old process.
Credit Card Spending Is Up. Is Your Program Competitive?
August 4, 2024
No Comments
With costs and regulatory pressures rising, many institutions are turning to an agent-issuing model to ensure members get superior service.
Tackle Margin Compression By Transforming Your Lending Operations
August 4, 2024
No Comments
A digital loan origination system can revolutionize a credit union’s lending process by boosting efficiency, minimizing risk, and enhancing the borrower experience.
5 Graphs That Explain Loan Demand
August 4, 2024
No Comments
From sky-high housing prices to increased credit card spending and beyond, these are the prime factors influencing today’s lending landscape.
How One Credit Union Is Combatting The Lock-In Effect
August 4, 2024
No Comments
Wings Financial unlocked opportunity in its mortgage portfolio by drawing in members with a desirable rate and a few other perks.
Ask An Analyst: What Does The Data Say About Financial Wellness?
Americans face challenges in retirement planning and rising debt. Credit unions can help them tackle that.
Why Now Is A Perfect Time For A Credit Department Tune-Up
Identifying and addressing pain points or gaps today will pave the way for a more stable and profitable future.
Turning Data Into Loan Growth For Your Credit Union
Credit unions must leverage every tool at their disposal if they want to stay one step ahead of their competition—and one step ahead of rising ...
First Financial Of Maryland Doubles Down On AI-Powered Lending
After an AI-driven unsecured short-term loan brought in roughly $10 million in four years, the mid-Atlantic cooperative is branching out into credit cards.
Millennials Are Driving Mortgage Growth At These Credit Unions
Discover how Liberty FCU and Veridian Credit Union are successfully increasing mortgage portfolios with strategies tailored to Gen Z and millennials.
Putting CECL Accounting To The Test
Credit union CFOs say the new standard has created clear processes and more collaboration between finance and lending, while adding even more work to an ...
Credit Card Spending Is Up. Is Your Program Competitive?
With costs and regulatory pressures rising, many institutions are turning to an agent-issuing model to ensure members get superior service.
Tackle Margin Compression By Transforming Your Lending Operations
A digital loan origination system can revolutionize a credit union’s lending process by boosting efficiency, minimizing risk, and enhancing the borrower experience.
5 Graphs That Explain Loan Demand
From sky-high housing prices to increased credit card spending and beyond, these are the prime factors influencing today's lending landscape.
How One Credit Union Is Combatting The Lock-In Effect
Wings Financial unlocked opportunity in its mortgage portfolio by drawing in members with a desirable rate and a few other perks.
Browse Topics
Financial Market Jitters Escalate
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
Takeaways From Day 2 Of GAC
Aaron Passman
From macroeconomics to multiculturalism, the future of AI, and more, the second day of this year’s convention was packed with insights.
Takeaways From Day 1 Of GAC
Aaron Passman
From new attitudes to new ways of thinking about service delivery, here’s a look at the first day of the industry’s biggest event.
Credit Union Storytelling With A Mission Focus
Marc Rapport
Storytelling drives growth and loyalty at Navy Federal, where real member experiences become narratives that strengthen trust, reinforce value, and build lasting relationships.
How Lake Trust Turns Member Experiences Into Brand Strategy
Savana Morie
From where stories come from to how they’re produced and distributed, Lake Trust shares how authentic member narratives strengthen its brand and show what “positive impact” looks like in action.
How An Internal Storyteller Fuels Member Growth At Navy Federal
Marc Rapport
An expert in user experience turns complex problems and opportunities into narratives that guide leaders toward confident decisions and growth-focused investment.
At Ardent Credit Union, Deposits Are A ‘Slam Dunk’
Aaron Passman
The Philadelphia-area cooperative scores among rate-shopping members with a co-branded certificate that links savings returns to college basketball results.
The Strategic Case For Rethinking Credit Card Issuing
Callahan & Associates
The credit unions that will win the next decade of card growth are those that treat credit cards not as one time product launches but as dynamic ecosystems requiring continuous investment.
What Gen Z Is Really Looking For In A Credit Union
Callahan & Associates
Gen Z’s faith in traditional institutions gives credit unions a rich opportunity to serve as a key source of financial guidance.
What’s Job No. 2?
Aaron Passman
CreditUnions.com is all-in on growth and marketing this week, spotlighting real-world strategies that help cooperatives serve members for life, invest in people, expand their impact, and more.